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Video: Ideas and Story Telling
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Social Media: Tone, Authenticity and Challenges
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Flow of Advertising Dollars
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10 Tips to Create Your Own Marketing Renaissance
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19th Annual FCS Portfolio Awards
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FCS Financial Marketer of the Year 2012: Honoring Prudential
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Julia Gutz Moller, Allianz, on B2B versus B2C
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Julia Gutz Moller, Allianz, on Brand Challenges in the US Market
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Julia Gutz Moller, Allianz, on the Brand's US Creative Strategy
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Julia Gutz Moller, Allianz, on Marketing vs. Revenue
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Julia Gutz Moller, Allianz, on Multi-Channel Marketing
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Julia Gutz Moller, Allianz, on Digital Media
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Julia Gutz Moller, Allianz, on Social Media
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Renee Brown, Wells Fargo, on the Impact of Social Media on Traditional Marketing
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Helen Loh, Charles Schwab, and Renee Brown, Wells Fargo, on Social Media Objectives
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Helen Loh, Charles Schwab, on Creating Brand Advocates
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Helen Loh, Charles Schwab, on Social Media (It's Not About Media)
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Darin Rock, Ryan Partnership, on Social Media and Brand Building
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Darin Rock, Ryan Partnership, on Social Media and Customer Service ROI
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