Small Plates, Big Ideas
Digital marketing vs. traditional marketing. What would you choose?
0:18
Small Plates, Big Ideas
Make sure your performance marketing goals are realistic. Look at what's happening in the market!
0:30
Small Plates, Big Ideas
How you position taking the gamble on performance marketing to internal stakeholders
1:20
Small Plates, Big Ideas
Duolingo have mastered emotional and viral marketing
0:55
Small Plates, Big Ideas
Macroeconomics affects ad performance. So when you campaign metrics change, zoom out!
0:26
Small Plates, Big Ideas
How the huge advertisers contribute to changes in auction performance and cost per media
1:12
Small Plates, Big Ideas
This is how you keep your marketing fresh and your audience engaged.
0:32
Small Plates, Big Ideas
Do digital marketing managers get that we can't have full control over performance metrics?
0:23
Small Plates, Big Ideas
We do NOT have full control over performance metrics and here's why...
0:31
Small Plates, Big Ideas
Performance marketing, brand and creative AND subliminal marketing messaging. We have it all!
0:37
Small Plates, Big Ideas
What can you really do with AI in marketing?
47:25
Small Plates, Big Ideas
Auction competition is one of the biggest reasons why performance changes throughout the year
0:20
Small Plates, Big Ideas
And we never do a podcast without an array of food...even if the combination doesn't go together!
0:27
Small Plates, Big Ideas
And we never do a podcast without an array of food...even if the combination doesn't go together!
0:54
Small Plates, Big Ideas
Performance metrics are not stable and this is why...
0:48
Small Plates, Big Ideas
If performance marketing is so volatile, why do we spend our money there?
0:21
Small Plates, Big Ideas
If marketing metrics could be controlled, we wouldn't need to test
0:25
Small Plates, Big Ideas
Predicting creative success: Is it possible?
31:49
Small Plates, Big Ideas
50 reasons why it's not possible to promise 10x ROAS in 30 days but people still do it.
1:08
Small Plates, Big Ideas
Ad performance is not always controllable so it's impossible promise to 10x ROAS
1:08
Small Plates, Big Ideas
THIS is what it takes if you want to grow through organic marketing
1:08
Small Plates, Big Ideas
Are you asking the right questions before writing your creative briefs?
0:23
Small Plates, Big Ideas
TikTok Fads vs Trends: What's the Difference
0:34
Small Plates, Big Ideas
Duolingo: The Organic Growth Marketing Genius
1:03
Small Plates, Big Ideas
What happens when you become a master at trendjacking
0:33
Small Plates, Big Ideas
The key to unlocking virality by trendjacking
0:41
Small Plates, Big Ideas
How ALDI mastered trendjacking
0:45
Small Plates, Big Ideas
Trends can become aesthetic staples and this is one of many reasons to jump on them
0:29
Small Plates, Big Ideas
Trends CAN be predictable and companies like Pinterest DO predict them. Use them for your planning
0:38
Small Plates, Big Ideas
Data-backed marketing trends help you to plan your marketing activities
0:35
Small Plates, Big Ideas
More trendjacking ideas from Khaled's master mind
1:12
Small Plates, Big Ideas
Trendjacking to create the shock effect in your marketing Shock effect = top of mind!
0:32
Small Plates, Big Ideas
Hard Truths about Performance Metrics
37:37
Small Plates, Big Ideas
Refresh Your Brand with Viral Trends and use HUMOUR!
0:32
Small Plates, Big Ideas
Unlock viral trends using search trends
0:23
Small Plates, Big Ideas
A reel of moments you can tap into. Make a note of these for your marketing calendar
0:23
Small Plates, Big Ideas
You have to learn to strike the balance between jumping on trends at the right time
1:14
Small Plates, Big Ideas
How Heineken unexpectedly jacked the Barbie trend
0:17
Small Plates, Big Ideas
Watch Khaled's brain go as he reels off the many ways you can use trendjacking in your marketing
0:21
Small Plates, Big Ideas
Staying relevant with your audience through social media trends
0:23
Small Plates, Big Ideas
Adopting social media trends that have NOTHING to do with your niche 👀🤑
0:31
Small Plates, Big Ideas
You SHOULD jump on trends in your marketing but should you jump on fads?
0:33
Small Plates, Big Ideas
Capitalise on social media trends like a pro in your marketing #brandmarketing #performancemarketing
0:36
Small Plates, Big Ideas
Social media trends that boost your marketing activities 🤑
0:26
Small Plates, Big Ideas
How to adopt trends AND adopt them into your marketing strategy
0:49
Small Plates, Big Ideas
Trends bring incremental value to your business
0:22
Small Plates, Big Ideas
Trendjacking even when trends have NOTHING to do with your business
0:20
Small Plates, Big Ideas
Resolving ad fatigue starts long before you click to publush in ads manager
1:04
Small Plates, Big Ideas
Does ad fatigue push us to pay for premium?
0:19
Small Plates, Big Ideas
Looking at ad fatigue from the performance AND the creative aspect
0:18
Small Plates, Big Ideas
How to spot ad fatigue AND what to do about it
0:33
Small Plates, Big Ideas
How emotion speeds up or slows down ad fatigue
1:57
Small Plates, Big Ideas
Ad fatigue is NOT predictable because...
1:29
Small Plates, Big Ideas
There is more to ad fatigue than ad frequency
0:52
Small Plates, Big Ideas
Understanding your ad fatigue patterns
1:20
Small Plates, Big Ideas
The CONTROVERSIAL reason ad fatigue happens
1:11
Small Plates, Big Ideas
The science behind resolving ad fatigue
0:32
Small Plates, Big Ideas
What are the challenges of ad fatigue for performance marketers?
0:32
Small Plates, Big Ideas
Marketing Trends: Goldmine or A Waste Of Time?
23:50
Small Plates, Big Ideas
Ad fatigue doesn't just come from your audience seeing your ad too many times...
0:28
Small Plates, Big Ideas
Should ad frequency change depending on the platform?
0:51
Small Plates, Big Ideas
Are there hard and fast rules to combat ad fatigue?
0:36
Small Plates, Big Ideas
Episode 3: Resolving ad fatigue through creative...
0:24
Small Plates, Big Ideas
Why are your ads annoying your audience? Maybe they're being shown in the wrong context!
0:37
Small Plates, Big Ideas
Ad fatigue isn't just about your audience seeing your ads too many times...it's also about timing
0:29
Small Plates, Big Ideas
Ad fatigue can be slowed down through templating. Master motion and graphics!
1:43
Small Plates, Big Ideas
Ad fatigue can be solved BEFORE you even open up ads manager. Master your messaging!
1:15
Small Plates, Big Ideas
We're thinking about ad fatigue in the wrong way...
1:10
Small Plates, Big Ideas
To conquer ad fatigue or not...that is the question
0:23
Small Plates, Big Ideas
Repetitive ads harm your brand but ad fatigue is NORMAL
1:01
Small Plates, Big Ideas
A strategic marketing guide to launch new products AND prevent early ad fatigue
1:20
Small Plates, Big Ideas
There's been a shift towards the importance of upper funnel after the incrementality was introduced
1:20
Small Plates, Big Ideas
Who remembers the days of brand marketing vs. performance marketing?
0:25
Small Plates, Big Ideas
Small Plates Big Ideas: The cozy podcast about creative, brand and performance marketing
0:33
Small Plates, Big Ideas
The why behind Small Plates Big Ideas
0:40
Small Plates, Big Ideas
Creatives can leverage performance data AND still be creative
0:58
Small Plates, Big Ideas
Ad Fatigue and why it's NOT a bad thing
35:38
Small Plates, Big Ideas
The jaguar rebrand and a chance for virtue signalling
1:06
Small Plates, Big Ideas
Jaguar's rebrand - did it work?
0:20
Small Plates, Big Ideas
Jaguar's Rebranding - did it work?
0:25
Small Plates, Big Ideas
Episode 2 was a HOT topic
0:51
Small Plates, Big Ideas
Jaguar or not Jaguar 👀
0:20
Small Plates, Big Ideas
Is Jaguar really copying nothing?
0:30
Small Plates, Big Ideas
The evolution of digital marketing because of mobile...
0:31
Small Plates, Big Ideas
Tiktok ads: Upper funnel or lower funnel?
0:35
Small Plates, Big Ideas
Jaguar: The shock factor in rebranding and does it work?
31:20
Small Plates, Big Ideas
Brandformance: What it is and why we need it.
36:27