Scan-friendly emails = more engagement 👀
Vicky Smith
Scan-friendly emails = more engagement 👀
0:55
From Loss → To Possibility | Copywriting for Email Marketing
Vicky Smith
From Loss → To Possibility | Copywriting for Email Marketing
1:00
Inside a high-converting campaign | Email Breakdown with Laura Burton
Vicky Smith
Inside a high-converting campaign | Email Breakdown with Laura Burton
27:01
You can have focus AND options in your emails 💡
Vicky Smith
You can have focus AND options in your emails 💡
0:42
Nostalgia is everywhere, even in your inbox 👀
Vicky Smith
Nostalgia is everywhere, even in your inbox 👀
0:57
The newsletter 700K female entrepreneurs love | Email Breakdown with Emily Oberman
Vicky Smith
The newsletter 700K female entrepreneurs love | Email Breakdown with Emily Oberman
26:57
The cyber week emails that stood out in my inbox
Vicky Smith
The cyber week emails that stood out in my inbox
14:09
When a discount isn’t the deal it first seems
Vicky Smith
When a discount isn’t the deal it first seems
0:49
Rounded corners in marketing emails? It’s all by design.
Vicky Smith
Rounded corners in marketing emails? It’s all by design.
1:00
Why monday.com's upsell email works | Email Teardown with Kirsten Ebey
Vicky Smith
Why monday.com's upsell email works | Email Teardown with Kirsten Ebey
28:19
The 7 emails you need for Black Friday & Cyber Monday
Vicky Smith
The 7 emails you need for Black Friday & Cyber Monday
13:57
Why ‘perfect’ emails are overrated
Vicky Smith
Why ‘perfect’ emails are overrated
0:42
Standing out in the inbox with (unhinged!) humour
Vicky Smith
Standing out in the inbox with (unhinged!) humour
0:48
Avoiding 'bland' email marketing | Email Teardown with Des Brown
Vicky Smith
Avoiding 'bland' email marketing | Email Teardown with Des Brown
22:38
Email marketing that’s fun AND accessible
Vicky Smith
Email marketing that’s fun AND accessible
1:00
How collaborative email marketing built a BBC campaign
Vicky Smith
How collaborative email marketing built a BBC campaign
0:50
Inside BBC’s Walking with Dinosaurs Interactive Campaign | Email Teardown with Action Rocket
Vicky Smith
Inside BBC’s Walking with Dinosaurs Interactive Campaign | Email Teardown with Action Rocket
24:39
One email marketing trend you NEED to try now
Vicky Smith
One email marketing trend you NEED to try now
0:58
Customer-centric email design that converts | Email teardown with Ralitsa Minkova
Vicky Smith
Customer-centric email design that converts | Email teardown with Ralitsa Minkova
38:25
Email strategies for Prime Day (that aren’t just discounts) | Email teardown
Vicky Smith
Email strategies for Prime Day (that aren’t just discounts) | Email teardown
12:06
Ecommerce launch tip: build an email waitlist
Vicky Smith
Ecommerce launch tip: build an email waitlist
0:31
Why waitlist emails work (and how to use them) | Email teardown
Vicky Smith
Why waitlist emails work (and how to use them) | Email teardown
16:39
Email content your audience will (actually!) love
Vicky Smith
Email content your audience will (actually!) love
1:14
Email marketing = strategy + copywriting + design
Vicky Smith
Email marketing = strategy + copywriting + design
0:58
Crafting clickable emails | Email teardown with Emily Ryan
Vicky Smith
Crafting clickable emails | Email teardown with Emily Ryan
20:04
Boost email opens with personalisation | Email marketing tips
Vicky Smith
Boost email opens with personalisation | Email marketing tips
0:58
Selling luxury? Your emails need more than discounts
Vicky Smith
Selling luxury? Your emails need more than discounts
0:44
Mastering email marketing for luxury brands | Email teardown with MaryAnn Pfeiffer
Vicky Smith
Mastering email marketing for luxury brands | Email teardown with MaryAnn Pfeiffer
28:44
Have you ever considered a rewards program for your brand?
Vicky Smith
Have you ever considered a rewards program for your brand?
0:45
How Phox Water drives growth with rewards programmes | Email teardown
Vicky Smith
How Phox Water drives growth with rewards programmes | Email teardown
10:22
Email Formatting 101: Bold
Vicky Smith
Email Formatting 101: Bold
0:58
Why an audience first strategy wins in email marketing
Vicky Smith
Why an audience first strategy wins in email marketing
0:54
Consistency and creativity in email design | Email teardown with Jasmin Plouffe
Vicky Smith
Consistency and creativity in email design | Email teardown with Jasmin Plouffe
30:22
Good email formatting helps your message hit harder
Vicky Smith
Good email formatting helps your message hit harder
0:46
Stop trying to speak to everyone in your email marketing
Vicky Smith
Stop trying to speak to everyone in your email marketing
0:59
Building connection through email | Email teardown with Jill McClennen
Vicky Smith
Building connection through email | Email teardown with Jill McClennen
17:28
Should you extend your early bird offer? Here’s when it works!
Vicky Smith
Should you extend your early bird offer? Here’s when it works!
0:45
Email marketing for services people don’t want to buy
Vicky Smith
Email marketing for services people don’t want to buy
0:30
Marketing something people “need” but don’t “want” | Email teardown with Janel Torkington
Vicky Smith
Marketing something people “need” but don’t “want” | Email teardown with Janel Torkington
21:37
Email best practices that could be hurting you
Vicky Smith
Email best practices that could be hurting you
0:54
Playing the long game in email marketing for more sales
Vicky Smith
Playing the long game in email marketing for more sales
0:37
Clarity vs. cleverness in course launch emails | Email teardown with Chanti Zak
Vicky Smith
Clarity vs. cleverness in course launch emails | Email teardown with Chanti Zak
19:44
Leveraging social influence & FOMO in email marketing
Vicky Smith
Leveraging social influence & FOMO in email marketing
6:48
Why consistency wins in email marketing
Vicky Smith
Why consistency wins in email marketing
0:37
How to write a high-converting welcome email | Email teardown with sales copywriter Rachael Johnson
Vicky Smith
How to write a high-converting welcome email | Email teardown with sales copywriter Rachael Johnson
19:26
How Four Sigmatic uses playful product personalities in email marketing | Email teardown
Vicky Smith
How Four Sigmatic uses playful product personalities in email marketing | Email teardown
9:59
Why Tropeaka’s customer vote email boosts engagement | Email breakdown
Vicky Smith
Why Tropeaka’s customer vote email boosts engagement | Email breakdown
0:58
Why Lazy Oaf’s awkward upsell email works | Email breakdown
Vicky Smith
Why Lazy Oaf’s awkward upsell email works | Email breakdown
0:47
Why Who Gives A Crap’s funny FAQs work | Email breakdown
Vicky Smith
Why Who Gives A Crap’s funny FAQs work | Email breakdown
0:55
How Fortnum & Mason uses an opt-out strategy in their Valentine’s email | Email teardown
Vicky Smith
How Fortnum & Mason uses an opt-out strategy in their Valentine’s email | Email teardown
10:03