Think Another Brand Looks Like Yours?
Initiating Protection
Think Another Brand Looks Like Yours?
0:51
Stop the Copycats the Smart Way
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Stop the Copycats the Smart Way
0:54
This Is Why You Don’t Ignore Demand Letters
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This Is Why You Don’t Ignore Demand Letters
0:33
Trademark Infringement? Here’s What to Do
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Trademark Infringement? Here’s What to Do
2:30
Owning Your Brand Means Owning Your Future
Initiating Protection
Owning Your Brand Means Owning Your Future
0:51
What to Do if You Get a Trademark Demand Letter
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What to Do if You Get a Trademark Demand Letter
2:21
Got a Trademark Demand Letter?
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Got a Trademark Demand Letter?
0:56
Protect Your Trademark Before It’s Too Late
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Protect Your Trademark Before It’s Too Late
0:58
How to Strengthen Your Trademark NOW
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How to Strengthen Your Trademark NOW
2:58
Use This Strategy to Enforce Your Trademark Rights
Initiating Protection
Use This Strategy to Enforce Your Trademark Rights
0:58
This Simple Step Protects Your Rights
Initiating Protection
This Simple Step Protects Your Rights
0:49
The Types of Trademark Documents You Must Keep
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The Types of Trademark Documents You Must Keep
0:59
What to Know to Prepare Your Trademark Application
Initiating Protection
What to Know to Prepare Your Trademark Application
0:49
The Power of Proper Trademark Documentation
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The Power of Proper Trademark Documentation
2:28
Steps to Strengthen Your Trademark Application
Initiating Protection
Steps to Strengthen Your Trademark Application
0:59
What Does Likelihood of Confusion Mean?
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What Does Likelihood of Confusion Mean?
0:45
How to Strengthen Your Trademark Application
Initiating Protection
How to Strengthen Your Trademark Application
3:24
Avoiding a Descriptiveness Refusal
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Avoiding a Descriptiveness Refusal
1:10
Common Reasons for Trademark Application Refusals
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Common Reasons for Trademark Application Refusals
1:50
What is a Valid Specimen?
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What is a Valid Specimen?
0:51
Documents Needed for a Trademark Application?
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Documents Needed for a Trademark Application?
0:58
What Documents You Need for A Trademark Application
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What Documents You Need for A Trademark Application
2:56
Trademark Application Process EXPLAINED
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Trademark Application Process EXPLAINED
2:36
What is a Trademark Search?
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What is a Trademark Search?
0:55
Trademark, Copyright, or Patent?
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Trademark, Copyright, or Patent?
1:22
Why Trademark YOUR Business
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Why Trademark YOUR Business
4:34
How to Prepare a Trademark Application
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How to Prepare a Trademark Application
1:06
Secure a Trademark - It's EASY!
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Secure a Trademark - It's EASY!
7:45
Understanding Use in Commerce and Intent to Use
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Understanding Use in Commerce and Intent to Use
0:56
What is a Brand Health Check?
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What is a Brand Health Check?
2:52
How to Protect Your Brand
Initiating Protection
How to Protect Your Brand
0:44
Why You Need a Trademark Search
Initiating Protection
Why You Need a Trademark Search
0:32
USPTO Office Action; Applicant’s Trademark Application - INFORMAL REFUSALS
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USPTO Office Action; Applicant’s Trademark Application - INFORMAL REFUSALS
1:40
USPT) Office Action About Applicant’s Trademark Application - SECTION 2(e) REFUSAL – DESCRIPTIVENESS
Initiating Protection
USPT) Office Action About Applicant’s Trademark Application - SECTION 2(e) REFUSAL – DESCRIPTIVENESS
2:05
USPTO Office Action About Trademark Application - SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
Initiating Protection
USPTO Office Action About Trademark Application - SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
2:12
Completing a Statement of Use/Amendment to Allege Use Form
Initiating Protection
Completing a Statement of Use/Amendment to Allege Use Form
2:05
Filing an Initial Application in TEAS to Register your Brand as a Trademark with the USPTO
Initiating Protection
Filing an Initial Application in TEAS to Register your Brand as a Trademark with the USPTO
2:03
Trademark Registration Process in the USPTO
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Trademark Registration Process in the USPTO
1:51
Searching or Clearing a Brand as a Trademark
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Searching or Clearing a Brand as a Trademark
2:08
Claiming rights and a descriptive brand is difficult but possible. #brandprotection 
Initiating Protection
Claiming rights and a descriptive brand is difficult but possible. #brandprotection 
0:33
Famous brands get a higher level of #brandprotection for two reasons.
Initiating Protection
Famous brands get a higher level of #brandprotection for two reasons.
0:35
One of the first things you look at is whether or not there is a #likelihoodofconfusion. #trademark
Initiating Protection
One of the first things you look at is whether or not there is a #likelihoodofconfusion. #trademark
0:38
Mark said it was crazy for Condé Nast to pick on his pub’s use of “Vogue.” Where is this is headed?
Initiating Protection
Mark said it was crazy for Condé Nast to pick on his pub’s use of “Vogue.” Where is this is headed?
0:42
The pub owner was flabbergasted to learn it was real. Contact me if you get a #demandletter.
Initiating Protection
The pub owner was flabbergasted to learn it was real. Contact me if you get a #demandletter.
0:29
Here’s a summary of Condé Nast’s #demandletter to The Star Inn at Vogue. How would you respond?
Initiating Protection
Here’s a summary of Condé Nast’s #demandletter to The Star Inn at Vogue. How would you respond?
0:36
Can you confuse a pub and a fashion magazine? Kudos to the Cornwall Times.
Initiating Protection
Can you confuse a pub and a fashion magazine? Kudos to the Cornwall Times.
0:35
I have an exciting opportunity next month for creative professionals! Stay tuned for details.
Initiating Protection
I have an exciting opportunity next month for creative professionals! Stay tuned for details.
0:15
“We buy ugly houses” should win because it has built up its #brandprotection over time.
Initiating Protection
“We buy ugly houses” should win because it has built up its #brandprotection over time.
0:37
What is your #strategy to grow your #brandprotection rights? Call me to start this journey today.
Initiating Protection
What is your #strategy to grow your #brandprotection rights? Call me to start this journey today.
0:31
“We buy ugly houses” is descriptive on the spectrum of distinctiveness. #Brandprotection
Initiating Protection
“We buy ugly houses” is descriptive on the spectrum of distinctiveness. #Brandprotection
0:23
A generic brand is not protectable. #generic #brandprotection #kleenex #publix
Initiating Protection
A generic brand is not protectable. #generic #brandprotection #kleenex #publix
0:43
I’m not sure this party understands what it means to adopt a distinctive brand. #brandprotection
Initiating Protection
I’m not sure this party understands what it means to adopt a distinctive brand. #brandprotection
0:10
Suggestive brands are protectable as trademarks. #brandprotection #smallbusinesslawyer
Initiating Protection
Suggestive brands are protectable as trademarks. #brandprotection #smallbusinesslawyer
0:35
May 11, 2022
Initiating Protection
May 11, 2022
0:35
Arbitrary brands are distinctive and therefore highly protectable. #brandprotection #blackrifle
Initiating Protection
Arbitrary brands are distinctive and therefore highly protectable. #brandprotection #blackrifle
0:25
Why should #brands be #distinct? Using descriptive brands could cause trouble. #brandprotection
Initiating Protection
Why should #brands be #distinct? Using descriptive brands could cause trouble. #brandprotection
0:24
I predict the Braves and Terrapin will win the LOS BRAVOS matter. #brandprotection #baseball #beer
Initiating Protection
I predict the Braves and Terrapin will win the LOS BRAVOS matter. #brandprotection #baseball #beer
0:36
Terrapin’s arguments in favor of registration for Los Bravos. #Beer #Baseball #BrandProtection
Initiating Protection
Terrapin’s arguments in favor of registration for Los Bravos. #Beer #Baseball #BrandProtection
0:29
#Atlanta #Braves v #LosBravos #beer. #baseball #brandprotection #trademark #trademarkopposition
Initiating Protection
#Atlanta #Braves v #LosBravos #beer. #baseball #brandprotection #trademark #trademarkopposition
0:28
The #Braves need to assert their #trademark rights to stop #Terrapin from registering #LosBravos.
Initiating Protection
The #Braves need to assert their #trademark rights to stop #Terrapin from registering #LosBravos.
0:29
Will Terrapin’s registration of LOS BRAVOS cause a likelihood of confusion? #baseball #beer
Initiating Protection
Will Terrapin’s registration of LOS BRAVOS cause a likelihood of confusion? #baseball #beer
0:32
Can a brewery register LOS BRAVOS for beer? #brandprotection #baseball #beer #braves #losbravos
Initiating Protection
Can a brewery register LOS BRAVOS for beer? #brandprotection #baseball #beer #braves #losbravos
0:24
Brand registration is valuable for online rights. #brandprotection #smallbusinesslawyer
Initiating Protection
Brand registration is valuable for online rights. #brandprotection #smallbusinesslawyer
0:33
Who would try to infringe the US Patent and Trademark Office? Lots of people! #brandprotection
Initiating Protection
Who would try to infringe the US Patent and Trademark Office? Lots of people! #brandprotection
0:40
It’s Tax time! Accounting clients with high ad expenses could benefit from an introduction to me.
Initiating Protection
It’s Tax time! Accounting clients with high ad expenses could benefit from an introduction to me.
0:47
I’m staying with my Mom this Week to help her recover from her knee surgery.
Initiating Protection
I’m staying with my Mom this Week to help her recover from her knee surgery.
0:41
Brands are the connection with the public. Trademarks are a legal concept that help protect brands.
Initiating Protection
Brands are the connection with the public. Trademarks are a legal concept that help protect brands.
0:35
It is a myth that you can use any item found on the Internet in anyway way that you choose.
Initiating Protection
It is a myth that you can use any item found on the Internet in anyway way that you choose.
0:22
Myth: you have an absolute right to use your name as a brand. #brandmyths #brandprotection
Initiating Protection
Myth: you have an absolute right to use your name as a brand. #brandmyths #brandprotection
0:28
Descriptive terms in brands = consumer confusion. Distinctive terms = greater brand protection.
Initiating Protection
Descriptive terms in brands = consumer confusion. Distinctive terms = greater brand protection.
0:26
1st Myth: Secretary of State has cleared your brand when you register your company name. #brandmyths
Initiating Protection
1st Myth: Secretary of State has cleared your brand when you register your company name. #brandmyths
0:23
There are many #myths related to #brandprotection . Follow me to expose common ones.
Initiating Protection
There are many #myths related to #brandprotection . Follow me to expose common ones.
0:34
Nike sues StockX for #trademarkinfringement. How does #brandprotection impact #nfts?
Initiating Protection
Nike sues StockX for #trademarkinfringement. How does #brandprotection impact #nfts?
0:45
Thank you UGA SBDC for inviting me to talk to your advisors about brand protection last week!
Initiating Protection
Thank you UGA SBDC for inviting me to talk to your advisors about brand protection last week!
0:26
Can I talk to your group about brand rights? #brandprotection initiatingprotection.com
Initiating Protection
Can I talk to your group about brand rights? #brandprotection initiatingprotection.com
0:26
You can have multiple types of intellectual property in one item. #brandprotection #childrensbooks
Initiating Protection
You can have multiple types of intellectual property in one item. #brandprotection #childrensbooks
0:32
Lil Yachty sues Opulous for #trademarkinfringement , false #endorsement. Initiatingprotection.com
Initiating Protection
Lil Yachty sues Opulous for #trademarkinfringement , false #endorsement. Initiatingprotection.com
0:38
Vans sues Walmart over knock offs. #brandprotection #knockoffs #smallbusinesslawyer
Initiating Protection
Vans sues Walmart over knock offs. #brandprotection #knockoffs #smallbusinesslawyer
0:38
Simple clearance would’ve prevented this. #brandprotection #smallbusinesslawyer #greatresignation
Initiating Protection
Simple clearance would’ve prevented this. #brandprotection #smallbusinesslawyer #greatresignation
0:41
Will Smack be able to sell unlicensed shirts? #brandprotection #licensing #greatresignation
Initiating Protection
Will Smack be able to sell unlicensed shirts? #brandprotection #licensing #greatresignation
0:38
Diego Maradona’s heirs can’t use their names? #brandprotection #namesasabrand #smallbusinesslawyer
Initiating Protection
Diego Maradona’s heirs can’t use their names? #brandprotection #namesasabrand #smallbusinesslawyer
1:00
The Greek Freak sues Leaf. #brandprotection #smallbusinesslawyer #greatresignation
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The Greek Freak sues Leaf. #brandprotection #smallbusinesslawyer #greatresignation
0:28
January 17, 2022
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January 17, 2022
0:44
January 14, 2022
Initiating Protection
January 14, 2022
0:49
January 13, 2022
Initiating Protection
January 13, 2022
0:41
January 13, 2022
Initiating Protection
January 13, 2022
0:46
January 12, 2022
Initiating Protection
January 12, 2022
0:42
January 11, 2022
Initiating Protection
January 11, 2022
0:54
60 minutes talks about the Great Resignation. #brandprotection #greatresignation #brandsquatter
Initiating Protection
60 minutes talks about the Great Resignation. #brandprotection #greatresignation #brandsquatter
0:32
January 9, 2022
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January 9, 2022
0:42
Can your name be a brand?
Initiating Protection
Can your name be a brand?
0:37
Penny-wise but pound-foolish
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Penny-wise but pound-foolish
0:36
Do you have a brand? Shouldn’t you protect it?
Initiating Protection
Do you have a brand? Shouldn’t you protect it?
0:42
Pooh has expired
Initiating Protection
Pooh has expired
0:24
Do Brand Agencies need Brand Counsel?? Of course they do!!
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Do Brand Agencies need Brand Counsel?? Of course they do!!
0:34
Trademark Modernization Act
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Trademark Modernization Act
0:37
Can I Use that picture on my web site?
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Can I Use that picture on my web site?
0:39
Happy New Year 2022
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Happy New Year 2022
0:19