What is Integrated Marketing Communications (IMC)? An Introduction to IMC
Dr. Manis
What is Integrated Marketing Communications (IMC)? An Introduction to IMC
7:27
From 1 Airbnb to 100 Units in 5 Years
Dr. Manis
From 1 Airbnb to 100 Units in 5 Years
0:46
🔍 How to Conduct a Case Analysis | Step-by-Step Guide by Dr. KT Manis 🎯
Dr. Manis
🔍 How to Conduct a Case Analysis | Step-by-Step Guide by Dr. KT Manis 🎯
21:09
The Strategy of Price Skimming
Dr. Manis
The Strategy of Price Skimming
0:25
Understanding Price Elasticity of Demand
Dr. Manis
Understanding Price Elasticity of Demand
0:29
Competition-Based Pricing Strategy
Dr. Manis
Competition-Based Pricing Strategy
0:24
Basic Communication Process: Sender, Message, Receiver
Dr. Manis
Basic Communication Process: Sender, Message, Receiver
0:21
What is Integrated Marketing Communications Strategy? A simple explanation
Dr. Manis
What is Integrated Marketing Communications Strategy? A simple explanation
0:20
Introduction to Family/Household Decision-Making
Dr. Manis
Introduction to Family/Household Decision-Making
3:41
Introduction to Persuasion
Dr. Manis
Introduction to Persuasion
7:27
The Role of Attitudes in Consumer Behavior
Dr. Manis
The Role of Attitudes in Consumer Behavior
11:41
Introduction to the Role of Values in Consumer Behavior
Dr. Manis
Introduction to the Role of Values in Consumer Behavior
3:56
Introduction to Lifestyle Marketing
Dr. Manis
Introduction to Lifestyle Marketing
6:28
Introduction to Brand Personality
Dr. Manis
Introduction to Brand Personality
7:20
Introduction to Personality
Dr. Manis
Introduction to Personality
16:12
Self concept: the role of physical appearance
Dr. Manis
Self concept: the role of physical appearance
6:46
Self-concept: An Introduction
Dr. Manis
Self-concept: An Introduction
12:39
Self-concept: the role of gender
Dr. Manis
Self-concept: the role of gender
3:27
Introduction to Learning and Memory: Part II
Dr. Manis
Introduction to Learning and Memory: Part II
39:59
Introduction to Motivation
Dr. Manis
Introduction to Motivation
20:00
Introduction to Involvement
Dr. Manis
Introduction to Involvement
8:28
Introduction to Affect
Dr. Manis
Introduction to Affect
9:31
Introduction to Learning and Memory
Dr. Manis
Introduction to Learning and Memory
15:12
Perception and Sensory Marketing
Dr. Manis
Perception and Sensory Marketing
31:32
Introduction to Perception
Dr. Manis
Introduction to Perception
23:58
Consumer and Social Well-Being
Dr. Manis
Consumer and Social Well-Being
25:40
An Introduction to Consumer Behavior
Dr. Manis
An Introduction to Consumer Behavior
22:09
How to use the same participants from a previous study in Amazon Mechanical Turk (MTurk)
Dr. Manis
How to use the same participants from a previous study in Amazon Mechanical Turk (MTurk)
4:48
What role do salespeople play in the digital age?
Dr. Manis
What role do salespeople play in the digital age?
5:09
How to obtain the upper/lower triangle of a matrix in R
Dr. Manis
How to obtain the upper/lower triangle of a matrix in R
3:00
How to calculate Cronbach's alpha in SAS (Studio)
Dr. Manis
How to calculate Cronbach's alpha in SAS (Studio)
2:23
How to Create an APA formatted correlation matrix table in R (Studio Cloud)
Dr. Manis
How to Create an APA formatted correlation matrix table in R (Studio Cloud)
3:08
What is Distribution Strategy?🔹 Master Distribution Strategy and Optimize Your Supply Chain! 🔹
Dr. Manis
What is Distribution Strategy?🔹 Master Distribution Strategy and Optimize Your Supply Chain! 🔹
24:03
🔹 What is Pricing Strategy? Master Pricing Strategy & Maximize Your Profits! 🔹
Dr. Manis
🔹 What is Pricing Strategy? Master Pricing Strategy & Maximize Your Profits! 🔹
25:51
What is Relationship marketing strategy?
Dr. Manis
What is Relationship marketing strategy?
21:07
What is Integrated Marketing Communications Strategy? IMC explained
Dr. Manis
What is Integrated Marketing Communications Strategy? IMC explained
31:07
What is New Product Planning and Development Strategy?
Dr. Manis
What is New Product Planning and Development Strategy?
12:09
What is Brand Equity Strategy?
Dr. Manis
What is Brand Equity Strategy?
31:13
What is Market Segmentation Strategy?
Dr. Manis
What is Market Segmentation Strategy?
18:42
Strategy and B2B Marketing
Dr. Manis
Strategy and B2B Marketing
33:27
The Marketing of Services and Service-Dominant Logic
Dr. Manis
The Marketing of Services and Service-Dominant Logic
25:34
Marketing Strategy and Consumer Behavior: Unlock the Power of Consumer Behavior to Drive Success!
Dr. Manis
Marketing Strategy and Consumer Behavior: Unlock the Power of Consumer Behavior to Drive Success!
17:45
What is Marketing Research? What is the role of marketing research for marketing strategy?
Dr. Manis
What is Marketing Research? What is the role of marketing research for marketing strategy?
12:49
Era IV (1980-Present) – “The Shift Intensifies – A Fragmentation of the Mainstream”
Dr. Manis
Era IV (1980-Present) – “The Shift Intensifies – A Fragmentation of the Mainstream”
22:37
Era II (1920-1950) “Formalizing the Field”
Dr. Manis
Era II (1920-1950) “Formalizing the Field”
15:21
Era III (1950-1980) “The prominence of marketing strategy”
Dr. Manis
Era III (1950-1980) “The prominence of marketing strategy”
6:37
Era I (1900-1920) “Founding the Field”
Dr. Manis
Era I (1900-1920) “Founding the Field”
10:44
What is a strategy? The BIG picture
Dr. Manis
What is a strategy? The BIG picture
7:23
The marketing concept and the field of strategic marketing: An introduction
Dr. Manis
The marketing concept and the field of strategic marketing: An introduction
6:38
What makes a decision strategic?
Dr. Manis
What makes a decision strategic?
7:13
How to create a correlation Matrix in R
Dr. Manis
How to create a correlation Matrix in R
3:18
How to create a current market challenge presentation using the pecha kucha format
Dr. Manis
How to create a current market challenge presentation using the pecha kucha format
6:41
How to obtain summary statistics in R
Dr. Manis
How to obtain summary statistics in R
3:22
How to create a composite in R
Dr. Manis
How to create a composite in R
2:53
How to read an Excel file into the R environment
Dr. Manis
How to read an Excel file into the R environment
2:19
How to upload a file to R Studio Cloud
Dr. Manis
How to upload a file to R Studio Cloud
1:54
How to calculate Cronbach's alpha in R (Studio)
Dr. Manis
How to calculate Cronbach's alpha in R (Studio)
1:05
How to force response questions in Qualtrics
Dr. Manis
How to force response questions in Qualtrics
0:47
How to create and name blocks in Qualtrics
Dr. Manis
How to create and name blocks in Qualtrics
2:10
How to add scale points to questions in Qualtrics
Dr. Manis
How to add scale points to questions in Qualtrics
3:50
How to create a bipolar adjective question in Qualtrics
Dr. Manis
How to create a bipolar adjective question in Qualtrics
2:36
How to create a matrix table question in Qualtrics
Dr. Manis
How to create a matrix table question in Qualtrics
3:11
How to create a multiple-choice question in Qualtrics
Dr. Manis
How to create a multiple-choice question in Qualtrics
3:52
How to conduct a univariate t-test in Excel
Dr. Manis
How to conduct a univariate t-test in Excel
4:46
How to conduct an independent-samples (two-sample) t-test in excel
Dr. Manis
How to conduct an independent-samples (two-sample) t-test in excel
3:23
How to reverse code and make a composite in Excel
Dr. Manis
How to reverse code and make a composite in Excel
6:20
How to conduct a multiple regression analysis in Excel
Dr. Manis
How to conduct a multiple regression analysis in Excel
7:28
How to conduct a one-way (single factor) ANOVA in Excel
Dr. Manis
How to conduct a one-way (single factor) ANOVA in Excel
4:53
How to calculate Cronbach's alpha in Excel
Dr. Manis
How to calculate Cronbach's alpha in Excel
4:42
How to create a correlation matrix in Excel
Dr. Manis
How to create a correlation matrix in Excel
4:49
How to conduct a paired-sample t-test in excel
Dr. Manis
How to conduct a paired-sample t-test in excel
4:02
How to conduct a simple regression analysis in Excel
Dr. Manis
How to conduct a simple regression analysis in Excel
10:25
How to set up a Qualtrics Survey for mTurk
Dr. Manis
How to set up a Qualtrics Survey for mTurk
6:21
How to set up A Project On Amazon Mechanical Turk (MTurk): An MTurk Tutorial
Dr. Manis
How to set up A Project On Amazon Mechanical Turk (MTurk): An MTurk Tutorial
8:47
How to develop a quality survey in Qualtrics
Dr. Manis
How to develop a quality survey in Qualtrics
7:04
Chapter 13: Big Data Basics: Describing Samples and Populations
Dr. Manis
Chapter 13: Big Data Basics: Describing Samples and Populations
10:21
Chapter 12 Part 2
Dr. Manis
Chapter 12 Part 2
16:41
Sampling and Sampling Procedures
Dr. Manis
Sampling and Sampling Procedures
10:06
How to easily obtain frequencies in excel
Dr. Manis
How to easily obtain frequencies in excel
4:13
How to easily obtain a 95% confidence interval in Excel
Dr. Manis
How to easily obtain a 95% confidence interval in Excel
1:18
How to easily obtain descriptive statistics in Excel
Dr. Manis
How to easily obtain descriptive statistics in Excel
0:56
How To Install Excel Add-ins (Mac Edition)
Dr. Manis
How To Install Excel Add-ins (Mac Edition)
0:37
How To Install Excel Add-ins (Windows Edition)
Dr. Manis
How To Install Excel Add-ins (Windows Edition)
0:50
How to import questions in Qualtrics
Dr. Manis
How to import questions in Qualtrics
1:10
How To Collaborate Using Qualtrics
Dr. Manis
How To Collaborate Using Qualtrics
1:13