Why a Strong Correlation Isn't Necessarily a Good Thing | Statistics for Marketers Series
Marketing Analytics With Kisholoy
Why a Strong Correlation Isn't Necessarily a Good Thing | Statistics for Marketers Series
26:27
Causal Impact of Amazon's Pull-Out from Google Ads Using Difference-in-Difference (DiD)
Marketing Analytics With Kisholoy
Causal Impact of Amazon's Pull-Out from Google Ads Using Difference-in-Difference (DiD)
20:38
How to Use Google Trends API | Category Demand Analysis Using Google Trends | Free App
Marketing Analytics With Kisholoy
How to Use Google Trends API | Category Demand Analysis Using Google Trends | Free App
15:43
Heuristic vs Markov Model Comparison | Custom Attribution Modeling Using GA4 + BigQuery - Part 3
Marketing Analytics With Kisholoy
Heuristic vs Markov Model Comparison | Custom Attribution Modeling Using GA4 + BigQuery - Part 3
15:11
Custom Attribution Modeling Using GA4 + BigQuery | Part 2 - Using Markov Chain
Marketing Analytics With Kisholoy
Custom Attribution Modeling Using GA4 + BigQuery | Part 2 - Using Markov Chain
17:06
Attribution Modeling Using GA4 + BigQuery | Part 1 - Data Preparation
Marketing Analytics With Kisholoy
Attribution Modeling Using GA4 + BigQuery | Part 1 - Data Preparation
23:17
Google CausalImpact vs Meta GeoLift - Comparison of Top Open Source Incrementality Packages
Marketing Analytics With Kisholoy
Google CausalImpact vs Meta GeoLift - Comparison of Top Open Source Incrementality Packages
36:10
Detect Anomalies and Outliers Faster. Take Smarter Decisions Faster.
Marketing Analytics With Kisholoy
Detect Anomalies and Outliers Faster. Take Smarter Decisions Faster.
21:38
Model Evaluation with Holdout Set | MMM Evaluation
Marketing Analytics With Kisholoy
Model Evaluation with Holdout Set | MMM Evaluation
27:43
How MAPE Can Be a Misleading Metric | Error Terms in MMMs and Forecasting
Marketing Analytics With Kisholoy
How MAPE Can Be a Misleading Metric | Error Terms in MMMs and Forecasting
15:20
Understanding Geo Experiments in Marketing 📊Geo Holdouts | Causal Inference Methods
Marketing Analytics With Kisholoy
Understanding Geo Experiments in Marketing 📊Geo Holdouts | Causal Inference Methods
40:52
Incrementality Factor in Daily Performance Tracker
Marketing Analytics With Kisholoy
Incrementality Factor in Daily Performance Tracker
12:37
How to Aggregate Time Series Data for Meridian Geo-level MMM | Python | BigQuery
Marketing Analytics With Kisholoy
How to Aggregate Time Series Data for Meridian Geo-level MMM | Python | BigQuery
12:32
Seasonality adjustment in Google Ads using Logistic Decay Function
Marketing Analytics With Kisholoy
Seasonality adjustment in Google Ads using Logistic Decay Function
11:14
Geo Clustering for Geo Holdout Incrementality Test | Free & Easy-to-use app
Marketing Analytics With Kisholoy
Geo Clustering for Geo Holdout Incrementality Test | Free & Easy-to-use app
10:36
Incrementality Test to Detect Lift Using Difference in Difference (DiD) | Free Google Sheet Template
Marketing Analytics With Kisholoy
Incrementality Test to Detect Lift Using Difference in Difference (DiD) | Free Google Sheet Template
17:15
Measuring Incrementality of Branded Search | Geo-Holdout Test
Marketing Analytics With Kisholoy
Measuring Incrementality of Branded Search | Geo-Holdout Test
7:37
CatBoost vs Facebook Prophet - Comparison of Time Series Forecasting Models
Marketing Analytics With Kisholoy
CatBoost vs Facebook Prophet - Comparison of Time Series Forecasting Models
36:19
Selection Bias in Performance Marketing
Marketing Analytics With Kisholoy
Selection Bias in Performance Marketing
22:23
Causal Impact by Google - Real Case Study Walkthrough
Marketing Analytics With Kisholoy
Causal Impact by Google - Real Case Study Walkthrough
21:01
Meridian Tutorial | Full Walkthrough of Google's Open Source MMM
Marketing Analytics With Kisholoy
Meridian Tutorial | Full Walkthrough of Google's Open Source MMM
54:29
Forecasting Sales & Revenue With Facebook Prophet
Marketing Analytics With Kisholoy
Forecasting Sales & Revenue With Facebook Prophet
42:13
How to Create Cohort Analysis Table in Looker Studio from Shopify via BigQuery & Airbyte
Marketing Analytics With Kisholoy
How to Create Cohort Analysis Table in Looker Studio from Shopify via BigQuery & Airbyte
29:04
The mathematics of Bayesian Marketing Mix Models | Meridian | PYMC
Marketing Analytics With Kisholoy
The mathematics of Bayesian Marketing Mix Models | Meridian | PYMC
31:57
ELT Using Fivetran - Connecting Shopify/Meta/Google Ads Data to BigQuery
Marketing Analytics With Kisholoy
ELT Using Fivetran - Connecting Shopify/Meta/Google Ads Data to BigQuery
23:18
How to Maximize ROAS and Revenue Simultaneously | Multi-Objective Optimization & Pareto Optimality
Marketing Analytics With Kisholoy
How to Maximize ROAS and Revenue Simultaneously | Multi-Objective Optimization & Pareto Optimality
23:51
Marketing Mix Modeling - Is Your Business Ready for It Yet?
Marketing Analytics With Kisholoy
Marketing Mix Modeling - Is Your Business Ready for It Yet?
2:09
This is How to Decide Where to Put the Next $1M - Marginal Returns, Not ROAS | Response Curve
Marketing Analytics With Kisholoy
This is How to Decide Where to Put the Next $1M - Marginal Returns, Not ROAS | Response Curve
28:46
How Advanced Analytics Helped Generate 1.5Mn Pounds in Revenue | Google Ads Case Study
Marketing Analytics With Kisholoy
How Advanced Analytics Helped Generate 1.5Mn Pounds in Revenue | Google Ads Case Study
33:42
95% marketers get this wrong. They get confused between incrementality and additional.
Marketing Analytics With Kisholoy
95% marketers get this wrong. They get confused between incrementality and additional.
1:15
Get Started With Google Ads Scripts | Scripting Made Easy | Using ChatGPT and Claude
Marketing Analytics With Kisholoy
Get Started With Google Ads Scripts | Scripting Made Easy | Using ChatGPT and Claude
41:38
Keyword Grouping for Google Ads | ML Approach | Google Sheet Template
Marketing Analytics With Kisholoy
Keyword Grouping for Google Ads | ML Approach | Google Sheet Template
15:34
One Metric to Make You a Better Creative Strategist in 2025 | Creative Volume
Marketing Analytics With Kisholoy
One Metric to Make You a Better Creative Strategist in 2025 | Creative Volume
15:10
Response Curve & Profit Curve | MER, Revenue & Profit Forecasting
Marketing Analytics With Kisholoy
Response Curve & Profit Curve | MER, Revenue & Profit Forecasting
13:44
Product Category Performance by CVR, AOV and ROAS | Google Sheet Template
Marketing Analytics With Kisholoy
Product Category Performance by CVR, AOV and ROAS | Google Sheet Template
8:23
Keyword Clustering Using K-Means & Interpretation Using Box-Whiskers Plot
Marketing Analytics With Kisholoy
Keyword Clustering Using K-Means & Interpretation Using Box-Whiskers Plot
25:18
Product Scoring App | Use this App to Decide Which Products to Focus More on
Marketing Analytics With Kisholoy
Product Scoring App | Use this App to Decide Which Products to Focus More on
17:06
Is Your Actual CPA Way off from the Target CPA? | Free App
Marketing Analytics With Kisholoy
Is Your Actual CPA Way off from the Target CPA? | Free App
13:28
Predict the Contribution of Each Channel to Revenue? Use this Free App!
Marketing Analytics With Kisholoy
Predict the Contribution of Each Channel to Revenue? Use this Free App!
13:37
Keyword Clustering in Google Sheets - Using K-Means
Marketing Analytics With Kisholoy
Keyword Clustering in Google Sheets - Using K-Means
9:37
Use this App to Predict Customer Churn in Just a Few Clicks
Marketing Analytics With Kisholoy
Use this App to Predict Customer Churn in Just a Few Clicks
16:35
The One Metric Media Buyers Should Use to Guide Ad Spends & Ensure Incremental Profits
Marketing Analytics With Kisholoy
The One Metric Media Buyers Should Use to Guide Ad Spends & Ensure Incremental Profits
23:01
Event Match Quality on Meta Ads - What Media Buyers Should Know
Marketing Analytics With Kisholoy
Event Match Quality on Meta Ads - What Media Buyers Should Know
23:39
Why Moving Average is Better than Regular Average for Optimization
Marketing Analytics With Kisholoy
Why Moving Average is Better than Regular Average for Optimization
14:09
What is Simpson's Paradox | Don't Just Look at Aggregated Data
Marketing Analytics With Kisholoy
What is Simpson's Paradox | Don't Just Look at Aggregated Data
7:50
BFCM Prediction | Accurately Forecast BFCM Sales Using this Custom-Made Tool
Marketing Analytics With Kisholoy
BFCM Prediction | Accurately Forecast BFCM Sales Using this Custom-Made Tool
28:48
Understand the Different Ways to Measure Incrementality
Marketing Analytics With Kisholoy
Understand the Different Ways to Measure Incrementality
15:22
Black Friday Cyber Monday Discount Calculator | Plug in CPM and Get Discount % for Varying CVR
Marketing Analytics With Kisholoy
Black Friday Cyber Monday Discount Calculator | Plug in CPM and Get Discount % for Varying CVR
7:14
How to Give Discounts the Right Way During BFCM to Maximize Profits | Free Discount Template
Marketing Analytics With Kisholoy
How to Give Discounts the Right Way During BFCM to Maximize Profits | Free Discount Template
23:10
Pushing Customer Information Into Data Layer Using Google Tag Manager | Enhanced Conversions
Marketing Analytics With Kisholoy
Pushing Customer Information Into Data Layer Using Google Tag Manager | Enhanced Conversions
9:44
Finding the Factor for Facebook Ads Dashboard Revenue Adjustment | Triangulation & Calibration
Marketing Analytics With Kisholoy
Finding the Factor for Facebook Ads Dashboard Revenue Adjustment | Triangulation & Calibration
13:30
How to Automate Product Reporting from Shopify to Google Sheets Using API
Marketing Analytics With Kisholoy
How to Automate Product Reporting from Shopify to Google Sheets Using API
18:17
Finding the Best Attribution Model for Maximum Incrementality | DFY Template + Framework
Marketing Analytics With Kisholoy
Finding the Best Attribution Model for Maximum Incrementality | DFY Template + Framework
28:22
How Agencies Can Predict Customer Churn | Framework for Founders & CMOs
Marketing Analytics With Kisholoy
How Agencies Can Predict Customer Churn | Framework for Founders & CMOs
29:43
How Many Creatives Should You Test Per Month on Meta? | Step By Step Framework
Marketing Analytics With Kisholoy
How Many Creatives Should You Test Per Month on Meta? | Step By Step Framework
16:19
Find Your Next Winning Product Using Gower Distance | Advanced Product Segmentation
Marketing Analytics With Kisholoy
Find Your Next Winning Product Using Gower Distance | Advanced Product Segmentation
16:42
How to Scrape Websites for Free Using Python | Low-code & Free Scraping Technique
Marketing Analytics With Kisholoy
How to Scrape Websites for Free Using Python | Low-code & Free Scraping Technique
16:45
How to Make a Marketing Mix Model (MLR) Web App Using Streamlit
Marketing Analytics With Kisholoy
How to Make a Marketing Mix Model (MLR) Web App Using Streamlit
13:02
How to Use Streamlit for Creating Powerful Web Apps for Data Analysis
Marketing Analytics With Kisholoy
How to Use Streamlit for Creating Powerful Web Apps for Data Analysis
17:27
How to Create a Dashboard for Quality Score Analysis in Google Sheets | Step by Step Tutorial
Marketing Analytics With Kisholoy
How to Create a Dashboard for Quality Score Analysis in Google Sheets | Step by Step Tutorial
25:02
Shopping Budget Depletion Looker Studio Report | Budget Pacing Tool
Marketing Analytics With Kisholoy
Shopping Budget Depletion Looker Studio Report | Budget Pacing Tool
5:49
Data Blending in Looker Studio from Multiple Google Sheets | How to Use Join Operator
Marketing Analytics With Kisholoy
Data Blending in Looker Studio from Multiple Google Sheets | How to Use Join Operator
18:17
How to Create Optimal Discounting Strategy Using Product Bundles
Marketing Analytics With Kisholoy
How to Create Optimal Discounting Strategy Using Product Bundles
28:26
Google Ads Conversion Tracking (Ecommerce Events) Using Server-Side Google Tag Manager Container
Marketing Analytics With Kisholoy
Google Ads Conversion Tracking (Ecommerce Events) Using Server-Side Google Tag Manager Container
24:49
Incrementality Lift Template - Multi-Channel/Multi-Linear Regression Version
Marketing Analytics With Kisholoy
Incrementality Lift Template - Multi-Channel/Multi-Linear Regression Version
3:37
Performance Max Incrementality Test | How Much Incremental Impact PMax Campaigns Have on Revenue
Marketing Analytics With Kisholoy
Performance Max Incrementality Test | How Much Incremental Impact PMax Campaigns Have on Revenue
13:36
How to Use Incrementality Testing to Establish Causal Impact of Google/Meta Ads
Marketing Analytics With Kisholoy
How to Use Incrementality Testing to Establish Causal Impact of Google/Meta Ads
32:05
How to Do Product Segmentation With K-Means Clustering in Excel
Marketing Analytics With Kisholoy
How to Do Product Segmentation With K-Means Clustering in Excel
37:17
How to use my 1 Click K Means Clustering Template in Google Sheets
Marketing Analytics With Kisholoy
How to use my 1 Click K Means Clustering Template in Google Sheets
8:29
Google Ads Conversion Tracking Using Google Tag Manager & Shopify Customer Events
Marketing Analytics With Kisholoy
Google Ads Conversion Tracking Using Google Tag Manager & Shopify Customer Events
20:51
How to Analyze the Impact of Promotions on Sales (Correctly) | Marketing Analytics Series
Marketing Analytics With Kisholoy
How to Analyze the Impact of Promotions on Sales (Correctly) | Marketing Analytics Series
25:11
1 Click Search Theme Generator (Google Sheets template) from Product Title/Keyword/Queries
Marketing Analytics With Kisholoy
1 Click Search Theme Generator (Google Sheets template) from Product Title/Keyword/Queries
4:40
Hierarchical Clustering - Clearly Explained
Marketing Analytics With Kisholoy
Hierarchical Clustering - Clearly Explained
24:59
How to Export Google Ads Imported Data from BigQuery into Google Sheets for Analysis!
Marketing Analytics With Kisholoy
How to Export Google Ads Imported Data from BigQuery into Google Sheets for Analysis!
12:30
RFM-LTV Analysis With Machine Learning (K-Means+XGBoost) - Clearly Explained!
Marketing Analytics With Kisholoy
RFM-LTV Analysis With Machine Learning (K-Means+XGBoost) - Clearly Explained!
1:35:52
How to Run Experiments on Google Ads - Clearly Explained
Marketing Analytics With Kisholoy
How to Run Experiments on Google Ads - Clearly Explained
21:36
How to Set up Google Ads Custom Column - Expected Monthly Spend - Clearly Explained
Marketing Analytics With Kisholoy
How to Set up Google Ads Custom Column - Expected Monthly Spend - Clearly Explained
12:04
RFM Analysis - Clearly Explained!
Marketing Analytics With Kisholoy
RFM Analysis - Clearly Explained!
4:07