Principles of Persuasion
Distinguishing Deliberation and Overviewing the Origins of Public Argument (1/3)
10:33
Principles of Persuasion
Arguing About Values & Addressing the Paradox of Deliberation, Democracy, and Consensus (2/3)
8:27
Principles of Persuasion
Strategies and Tactics for Making Value Arguments & Addressing Incommensurable Value Arguments (3/3)
13:03
Principles of Persuasion
COM 404: Week 13 - Update Video
10:36
Principles of Persuasion
COM 404 Week 12 Update Video
8:59
Principles of Persuasion
Analyzing Visual Arguments and Recognizing Visual Fallacies (4/4)
11:31
Principles of Persuasion
Analyzing Visual Claims and Evaluating Visual Evidence (3/4)
7:12
Principles of Persuasion
Using the Trichotomy of Persuasion to Ask Insightful Questions about Visual Arguments (2/4)
10:21
Principles of Persuasion
Introduction to Visual Argument and Elements of Design (1/4)
8:42
Principles of Persuasion
Dynamics of Interpersonal Health Communication Campaigns (2/3)
6:37
Principles of Persuasion
Health Communication Campaign Examples (4/4)
5:13
Principles of Persuasion
Motivations, Elaboration Likelihood, and Health Communication Campaigns (3/4)
6:17
Principles of Persuasion
COM 404: Week 11 - Update Video - Reminders and Assignment Rubric and Description
8:45
Principles of Persuasion
COM 404: Week 11 - Update Video - Fact Argument Assignment Overview
7:21
Principles of Persuasion
Communication Channels Used in Political Advertisements and Campaigns (3/4)
13:15
Principles of Persuasion
Political Communication Campaign Strategies and Conclusion (4/4)
4:35
Principles of Persuasion
The Persuasive Goal of Political Campaigns and Exemplars of Political Advertising (1/4)
8:37
Principles of Persuasion
Types of Campaign Messages and Organizing Political Campaigns (2/4)
6:40
Principles of Persuasion
Barriers to Health Communication and Ways to Improve Health Communication Campaigns (1/4)
6:28
Principles of Persuasion
Social Marketing and the Elaboration Likelihood Model (3/3)
13:16
Principles of Persuasion
Social Marketing and the Trichotomy of Persuasion (2/3)
13:33
Principles of Persuasion
Social Marketing Campaigns - Introduction, Definition, and Examples (1/3)
8:41
Principles of Persuasion
Understanding Hypotheses and Models of Social Identity to Revisit Framing (3/3)
11:34
Principles of Persuasion
Origins and Assumptions of Social Identity Theory (1/3)
8:43
Principles of Persuasion
COM 404: Week Ten - Update Video
9:04
Principles of Persuasion
Belief strategies & the role of influencers and marginal members in Social Identity Theory (2/3)
11:38
Principles of Persuasion
Introducing Inoculation Theory and Discussing Examples (3/4)
8:37
Principles of Persuasion
Surveying Attitudes and Attitude (in)Accessibility (2/4)
5:56
Principles of Persuasion
Strengths and Weakness of Inoculation Theory (4/4)
8:26
Principles of Persuasion
Introduction and Measuring Persuasion (1/4)
8:02
Principles of Persuasion
COM 404 Welcome Back
7:38