@jasminelav.332
The ironic thing is that the vast majority of the companies mentioned were founded and grew successful LONG before the technology to harvest and read all this data even existed. Which means that, now that they have it, they should be entering a veritable golden age of success and profitability. They have all the user data they could ever want to build and market the perfect product. Instead, it feels like corporations have LESS of an idea of what consumers want, not more. I cannot recall the last time I saw a major product that I was genuinely excited about or felt like I needed. Which means corporations bet the kitchen sink on data, algorithms, and AI for *nothing*.
@sUmEgIaMbRuS
"You might hate them." Yes, I do. "But these tools make companies like EA a lot of money." And now I hate them even more.
@kilburnvideos
"... information that is technically public, but nobody else has." Says it all.
@TheMightyKawama
It's kind of horrifying that there are now adults (Facebook alone created in 2004) who have never known a world without social media, basically everyone in the world soon will be catalogued and boiled down to a sheet with their entire existance on it for corporations to track and harvest for whatever purposes pleases their shareholders.
@randomjin9392
This is why GDPR and now DSA are paramount. EU is clunky and bureaucratic - but at least they are willing to oppose the big tech - even if they fail more often than not. But other countries don't even try - because they can't.
@youtubeuser1052
If YouTube is collecting data to increase engagement, then why do they keep recommending the same garbage over and over despite me constantly trying to teach the algorithm by marking video after video as "I don't like this video" and "Don't recommend channel"? There's tons of stuff on YouTube that I want to watch, but I have to put a lot of effort into searching for it because the algorithm just keeps recommending the same garbage over and over again.
@carlosc2770
Great video as always, but one thing that might be missed by the viewers is that Snowflake is a cloud based database, same as Redshift, or Azure SQL. Snowflake itself does not hold any user information, just provides a cloud only solution to storing big data. Companies like EA use other softwares on top of it to clean and compile the data, such as FiveTran, AWS, or Talend. They then use those tools to move the data from those 3rd party companies into Snowflake
@camgere
It's a bit difficult for software companies to know what users really want. Marketing people always want bells and whistles and anything anyone expressed an even vague interest in. "NEW AND IMPROVED!" Software engineers would just like to make the core software really reliable. The interesting thing is that software can collect information on how often it is actually used (data mining). So, software managers can actually see where they can get the biggest bang for the buck. I'm not sure how often this is used.
@kevkuehnertskuelerkuehlschrank
this is one of the reasons why im glad to not live in the US. because while im 99% sure that exeactly the same amount of data is collected about Europeans as well it is not so incredibly easy to buy them. I recently found a company named inselius and they sell literally all your personal information to everyone. for 20 dollars i know absolutly everything about somebody even tho i dont know them, have nothing to do with them and live in a different country
@russianrick8403
I have a job because I work for a company that has petabytes and petabytes of data that the executives know is valuable, but the contractors they hire to build the data pipelines to export their data into columnar data stores are clueless as to how to do it without it costing millions of dollars per Terabyte. There are precious few people that actually understand how to move data around efficiently. I would estimate about 1 in 1000 software developers knows how to handle data.
@BigDaddyWes
I need somebody to explore what you were talking about with EA games and how they use analytics to drive their game design based on engagement. I think that is exceptionally bad for video games. It's no longer about what's actually fun. It's about what keeps you engaged and those are not the same things. It's really crazy how games these days come out with all of these limited time events and these fear of missing out mechanics and all of this stuff to keep keep people engaged. Like plenty of competitive games will have alternate game modes that are more casual and relaxed. Not as high pressure sort of thing. But the problem is now all of those. "Actually, fun" game modes are very limited edition and are only accessible for a short period of time. This is become the norm. This is not fun
@gavinvick3592
I found this video by simply typing in “why is our data valuable” bc I was genuinely curious how they make millions off of information that I would willing part with for a payout. It’s like just because they know what brand of socks I like is somehow worth thousands. Even after your video, I still have so many questions
@jeffkadlec8264
Holy crap, that hedgefund portion is crazy horrifying. "We, the rich already, we WILL win. Always."
@Gibblard
I feel like we should be compensated in some way for their use of our data.
@Shannon_Vlogs
Omg! I DO need a new toaster! Thanks for the targeted suggestion!
@roguedogx
4:26 except their cars are physically incapable of ever reaching level 5, which means all this data is worthless.
@pinaerpowac4130
Imagine if companies had to pay the user for their information in a similar fashion to material products. As it is now its theft at the accusation level.
@harshitavaswani1995
If i stop all the data collection practices from the online services that I use, delete the old ones, change email id, change privacy settings and buy completely new digital devices, use raspberry pi, VPN, open source apps and self hosted apps, and modify privacy settings of all tge services I use then they can't take advantage of me, right?
@ghostmantagshome-er6pb
One day all of your encrypted private data will be decrypted.
@HowMoneyWorks