@12tone

I always love this sort of analysis that takes seemingly frivolous things seriously. Great video, and welcome back!

@ozzi9816

I think there might also just be the element that younger people are looking for more inventive ways to express themselves through fashion because traditionally “stylish” designs are very restrictive (especially for males). It’s not just Christmas sweaters but you see this kind of thing in regular fashion too (eg. Billie Eilish). Fashion in other places of the world like Korea and Japan are moving in the same direction- it’s really just that America has traditionally been very prudish most likely due to the influence of Christianity since it’s such a big part of American culture over here

@e.p.s.9037

Now I kinda want an ugly xmas sweater. They remind me of the ones my mother used to knit for me and my siblings in the 80s. Happy holidays everyone!

@ianmurrell209

We don't have this trend in Australia, unless it's Christmas in July. Though my girlfriend knitted me jumper similar to Sarah Lund's jumper in the Swedish series "The Killing". But that style goes back to Folk Art tradition.

@NawDawgTheRazor

I think it’s just that they’re colorful, festive, and evoke sentiments of innocence, familiarity, and pure happiness. They’re tacky yes, but that’s the point. The holidays are the time to be around family and friends, people who know know you and you can be silly and informal around. 

The fact that they’re so ridiculous also conveys to people you’re easy going, jolly, and humorous, someone to easily approach at a gathering. No one can look truly serious or intimidating wearing something like that, and that’s the point of holiday parties, to break the ice and laugh together. 

I think it’s also another form of rebellion against the status quo and established ideals of “fashion” and “beauty.” Sometimes extremes are embraced to contrast the norm and make us evaluate new horizons.

@sohopedeco

As someone from the Southern Hemisphere, Christmas sweaters are something I really cannot relate to.

@leeharveydarke

Windows Ninetyfowmygahd was my personal favourite operating system from the 1990s.

@reddcube

Interesting how Microsoft or other brands involvement is not a detractor for ugly sweaters. 
Rhinestone and other tacky embellishments just adds to the charm.

@JEBavido

All the Nordic-flavored knitted sweaters, with snowflakes in rows, etc. are not really Christmas sweaters. When I lived in N.Dakota as a child, in the early 60s, they were commonly seen all winter long. The area I lived in was heavily populated with people of Norwegian descent. I've never understood how these sweaters got swept up in the "ugly Christmas sweater" category.

@JulianOShea

Such a great deep dive into a niche topic. Done well!    PS - As an Australian we don’t get this tradition. 40 C days put a stop to that.

@dirkwyse1609

Happy Holidays!

@Embracehistoria

Ya didn't show the best one, the Lidl one.

@Meg_A_Byte

This is such a western (US & UK) thing. It's really strange to look at this obsession without experiencing or seeing none if it around myself.

@violetofthevalley

As a knitter, it’s interesting to me that you seem to be lumping a whole bunch of styles of sweaters together. At least in the knitting community, there are historic reasons some styles of ornate sweaters are being explored and developed into stuff that might be a bit busy, but personally I think is unironically pretty.

@nerissacrawford8017

I see them as mood setters as everything else to do with Christmas decorations.

@DukeBG

Am I an outlier if I don't really consider sweaters shown in the video as ugly?

@poozlius

I shall wear a holiday jumper today in honor of this episode!  :-)

@aaronpoole5531

I think they're neat, but I love a tacky print so that's not much of a suprise to me :P

@wheresmyeyebrow1608

You wear it because it's Christmas

'nuff said

@ryeryeryerye

I mean some of these sweaters don’t seem so Ugly….