amazon times are over. I don´t understand why people still try to convince others selling on amazon. Even good product with perfect images and listings will not get you into profit zone anymore. Because PPC cost get higher and higher, and amazon charges for almost everything. And: amazon customers don´t even pay 3 or 4 usd more for a product that is superior to the competition.
Your shown ACOS of 32 means that the net profit margin of your product needs to be much higher that 32%! This means a product that you sell for 19,99 must cost you WAY below 4 usd! Even at 4usd you would usually lose money, despite that insane ration. So you need to buy for 2usd and sell for 20. this is really absurd and a real rip-off.
AND 32% acos is very difficult to archieve nowadays!
Why aren´t people honest on those things?
@joachimkarstens9769