Great stuff! But my understanding is that the objectives themselves are qualitative, the quantitative aspect is addressed by the Key Results. Key Results provide the specific, measurable targets that help you gauge whether the objective has been achieved. This separation between qualitative objectives and quantitative key results allows for a balance between clarity of purpose and measurable outcomes.
Great video. As a side note: Love the triforce light!
Absolutely love your story-telling skills Diego! Moving from the basics of OKRs (down to the origins of the framework) to an actual case study of Duolingo, you make it extremely easy for even a novice in product management to catch up fast on the usage of OKRs. Keep up the awesome work!
Great video Diego. I feel like you're burying the coolest part of this video and saving it to the end. The coolest part imo is how the Duolingo PM 4x'd the users by effectively using OKRs to understand the user experience and pain points. Looking forward to more content!
Nice Video Diego................did check your playlists but i didn't found any Analytical videos....Could you please make a video on how to answer Analytical question!!!!!!!!!!!!
Thanks Diego
It seems like some of these key results are just more objectives? like "understand their top pain points." I thought Key Results had some sort of metric involved? Am confused..
Hello Diego. Thanks for this vedio on OKR. Just one basic query. Shouldn't the Key Results be measurable? Mean they should always be quantitative? For Dulingo, they had KR's which were more of qualitative with out any numbers to measure. Thanks for your time
Thanks for sharing, Diego! Like you already stated - objective of Duolingo was vague.. so - 1. How fruitful could be such non-concrete objective in critical situations like here.. which needed product (feature) recovery from dead? Or it was just an example here? 2. What would determine "best product" anyway? It is extremely subjective, would stakeholders even fund for such objectives in real life scenarios? So.. is being vague allowed in some cases? :)
Hi Diego, is it possible to break into PM from Customer Success? I was told to get a job at a top tier company in CS and network to product. But I am tired of Customer Success and want to go straight into Product Management.
You make it sound like setting the objective is the big important part, knowing all the details to achieve it is the small unimportant part. This works if your subordinates are highly competent. They have to deal with all the annoying details. Why 50 minutes for a 10K? Why not 45 minutes? or 40 minutes? World class is under 30 minutes I used to be a jogger, and you have to listen to your body. Jim Fixx wrote a whole book on this called "The Complete Book of Running". Expecting improvement every week is unrealistic. Some weeks you may backslide. Let's say you fail your objective. What do you fix? All of a sudden, all those small unimportant details show up. Your key results are filtered, indirect measurements. There is no knob labeled "profits" that you can turn. You can bully and intimidate your subordinates, but they will only put up with this for so long. So, who really deserves the big salary? Mr. Big or Mr. Details? Everyone creates customer value. A rowing team supports each other.
@PMDiegoGranados