Match-3 games: ads vs gameplay? Q1 2024

«WHERE IS THAT GAME I WANTED TO PLAY?!" We chose 10 mobile games in the match-3 genre and compared their actual gameplay with their ads, from January 1st to March 30th, 2024. After installing each game from the store and playing it for about 30-40 minutes. We previously studied this genre in August 2023, and now in 2024, we analyzed the changes that have happened since then. Here’s what we found out.

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👾 Video content:
00:00 Intro
01:14 Royal Match
05:11 Candy Crush Saga
09:28 Fishdom
12:31 Project Makeover
17:32 Gardenscapes
21:31 Candy Crush Soda Saga
24:17 Candy Manor - Home Design
27:40 Homescapes
31:03 Farm Heroes Saga
33:24 Matchington Mansion
36:51 Conclusion
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👾 We show parts of the video ads from the following mobile games:
Royal Match by Dream Games, Ltd.
Candy Crush Saga by King
Fishdom by Playrix
Project Makeover by Magic Tavern, Inc.
Gardenscapes by Playrix
Candy Crush Soda Saga by King
Candy Manor - Home Design by Tengame19
Homescapes by Playrix
Farm Heroes Saga by King
Matchington Mansion by Magic Tavern, Inc.

#mobilegames #mobileads #mobilemarketing #marketanalysis #marketingtips #mobiletrends #gamemechanics #adtrends #match3 #crada

Disclaimer: This video is an overview of current trends, tendencies and phenomena in the world of mobile advertising, provided to the spectators for free and created in educational purpose and for raising the level of interest to such an exciting sphere as mobile gaming and its advertising. The video contains ad-creatives of third parties, posted by copyright holders on the Internet and available for public viewing. Crada.io does not claim any authorship of these creatives, does not use them to advertise its own products and services. The use of third parties’ creatives that are available for public use is required to make this video as informative and useful for viewers as possible.
The list of games, the advertising of which is used this review, as well as their copyright holders, is indicated in this description above. If you are interested in any materials, you can find more information on the web resources of the corresponding games / game studios. If you are interested in the review itself, to which our great team contributed its labour and creativity, we invite you to visit our website, where you can find examples of excellent work of our super-professional team and a lot of other interesting content!