How Automation, AI, and a Facebook Post Led to a Scalable Startup

In this episode of Tech Teams Today, we sat down with Jordan Nemrow, Co-Founder and CTO of Woflow, to explore how a single Facebook post led to a Chrome extension, a co-founder, an investor—and eventually a scalable AI-powered data platform used across food delivery and commerce.

Jordan shares how Woflow tackles the massive challenge of structuring unstructured data at scale, and why automation + human-in-the-loop remains their competitive edge. He also reflects on the hardest part of engineering leadership—delegation, and how they rebuilt team culture from the ground up in a remote-first world.

Some topics covered include:
From side project to startup: the automation story behind Woflow
Why HITL (human-in-the-loop) still beats full AI autonomy at scale
The 90/90 rule for software delivery that every tech lead should know
How Woflow fixed remote culture
Lessons on hiring, trust, and transitioning from CEO to CTO

Whether you're scaling a product, leading engineering teams, or building AI into operations—this episode is packed with insights that go beyond the usual playbook.

00:00 Introduction to Effective Work Distribution
00:48 Welcome to Tech Teams Today
01:29 Jordan Nemrow's Career Journey
03:53 The Birth of Woflow
07:11 Challenges in Data Automation
09:06 Impact of AI and Automation
13:38 Scaling High-Performance Teams
21:43 Leadership and Management Insights
33:12 Advice for Aspiring Engineers
34:58 Contrarian Opinions in Engineering Leadership
35:45 Conclusion and Farewell

📺 Watch the full episode on YouTube
🎧 Listen on Spotify, Apple Podcasts, or anywhere you get your podcasts

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