BigCommerce Black Friday Promotions and Tutorial

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Black Friday is prime time to boost sales and grow your eCommerce business, but it’s not just about slashing prices. In this video, we dive into three game-changing promotion strategies designed to skyrocket your average order value—no "50% off everything" required.

🔥 The Power Trio of Promotions
Buy X, Get Y: Sure, you've seen it before, but we’re adding a twist! Reward loyal shoppers with strategic freebies or discounts tied to multiple purchases. Whether it’s “buy 3, get 1 free” or a tiered discount, this setup leverages BigCommerce's dynamic rules engine to the max.

Door Busters Done Right: Hype up your hottest deals for the first 100 shoppers and let the FOMO do the rest. These loss leaders not only attract attention but also encourage exploration of your catalog. The key? Smart merchandising to keep that AOV steady.

Mix & Match Bundles: Let customers customize their discounts! While BigCommerce isn’t perfect here, we’ll show you how to leverage product modifiers to mimic this experience. From custom pick lists to bundle pricing, it's a shopper's playground.

Set It and Forget It
No one wants to spend Thanksgiving night wrestling with their website. Enter BigCommerce’s scheduling tools. Schedule your promos and even swap out your Black Friday homepage ahead of time. It's a little clunky but beats a last-minute scramble.

Watch now and learn how to implement these tactics and optimize your store for Black Friday without breaking a sweat.

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0:00 Introduction
0:45 Buy "X" Get "Y"
2:18 Doorbuster
3:06 Mix n' Match
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What is SwiftOtter? We are an eCommerce agency. BORING. Worse than boring, every other agency is "out to get your business".

We are different. We empower you to thrive (aka this channel). We share our thought process with you. We believe in you as the best eCommerce manager for your store. We are here to support you.

What do we do? We build and optimize eCommerce websites. We are proficient with Modern/Composable websites. Our platforms of choice are Adobe Commerce, BigCommerce, and Shopify. If you sell online, let's chat. We can help you.

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