What are User Insights?

What are user insights? User insights are a hot topic today, but I do think that real insight, which offers a differentiated perspective coupled with value and benefit for both customers and businesses, deserves investing effort and time for.

In this episode, we cover:

0:49 Definition of User Insights
1:57 Planet Fitness as an Example
3:42 Why Insight are Hard to Obtain
4:26 Preliminary Research
5:16 Forming a Hypothesis
5:32. Listen Well Twice
7:45 Digest with a Partner
10:06 Synthesis and Analysis
11:24 Mind Mapping with Xmind and Mind Meister

Attribution
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Music by Ben Sound
Photo by Vlad Chețan from Pexels
Photo by fauxels from Pexels
Photo by Mikhail Nilov from Pexels
Photo by Vanessa Garcia from Pexels
Video by james from Pexels
Video by Pressmaster from Pexels
Video by Ketut Subiyanto from Pexels
Video by Max Fischer
Video by Luna Lovegood