Product Leader Spotlights: Adrienne Tan | "A roadmap is a symbol of good leadership & communication"

Why do I need a roadmap? What is the purpose of a roadmap? Is a roadmap a useful tool?

Adrienne Tan, Co-Founder and Chief Executive Officer of Brainmates, shares her advice for product people and entrepreneurs on roadmaps and what they mean for your team.


Empower Product Teams to Do What Matters. Start Your 14-Day Free Trial of ProductPlan: go.productplan.com/trial​​

"Failure is a real opportunity. Failure is a signal that something is happening, change is happening, and it's usually for the better."

Learn more from Tan on our blog: Shifting Your Business and Product Strategy During a Crisis, Featuring Adrienne Tan -www.productplan.com/blog/shifting-product-strategy…

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About ProductPlan
► www.productplan.com/​


We Empower Product Teams to Do What Matters.

The challenge with product management is that without a flexible tool that integrates or replaces your other systems, you can't effectively align the team, collaborate on your roadmaps, and measure your work’s impact.

To reduce time wasted, we built a roadmap platform to help you focus on what matters most—building better products.

At ProductPlan, our mission is to empower you to own your product success and effectively communicate your product strategy in a single source of truth.

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About Adrienne Tan

Adrienne is a Product geek who is well-known for her green hair, forthright opinions, and formidable Product expertise.

She has been championing Product Management since 2000, earning international recognition (and an enormous LinkedIn following) for raising the profile of the Product Management profession within Australia and the Asia Pacific. In this capacity, she regularly speaks at business and Product events in Australia and around the world.

Adrienne is a highly experienced senior product and business leader with broad expertise across various aspects of business such as business and product strategy, stakeholder management, and product design and development. She specializes in product leadership and loves to manage, coach, and nurture teams of product managers and tech leads.

She has worked alongside brands like Lend Lease, Foxtel, eftpos, Telstra, Xero, Core Logic, Standards Australia, eBay, Disney, NITV, and Kennards.

Adrienne spends (and replenishes) her inexhaustible energy through punishing fitness sessions and then relaxes with wine, cheese, and chat.

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About Brainmates
► www.brainmates.com.au/

Brainmates Advances Product Management

Brainmates has had a singular dedication to advancing the professional practice of Product Management since 2004. We have supported 1000's individual product professionals, and their teams deliver amazing products to their customers. Brainmates has brought product people together to form an amazing community of like-minded professionals from Australia and worldwide.

Whether you are considering getting into Product Management to start a new chapter in your career or have faced the challenges alone for years, Brainmates is here to support you.

Follow Brainmates:
► youtube.com/c/Brainmates/
► www.linkedin.com/school/brainmates/