Config 2025: Writing is designing with Andy Welfle

Config 2025: Figma's conference for people who build products

Imagine designing a product without words—users would struggle to navigate or understand its purpose. This talk explores how language shapes UX at every stage, from early wireframes to final microcopy. We'll cover how terms and verbs act as building blocks, voice and tone connect product to brand, and UX writing elements like tooltips and error messages bring the experience to life. By thinking about words as strategically and as deeply as the pixels, designers and product folks can create more intuitive, meaningful experiences that are as beautiful as they are useful and usable.