Scaling DevRel internationally (Karan MV)

Karan breaks down what it really takes to grow developer programs internationally, based on his experience leading GitHub’s global DevRel efforts. He shares why simple translation isn’t enough and how GitHub adapted its India launch with local initiatives instead of copying global programs.

The key insight: success comes from understanding each ecosystem’s unique challenges, not just applying the same playbook everywhere.

For the transcript and more, visit developerrelations.com/