Empathy is not Enough - September Free Event

As researchers, we do our best to empathize with the users and to advocate for their needs. However, it is equally important to understand how their behavior, now and in the future, is influenced by context, mood, emotions and how the human brian works.

In this talk, you will learn some fundamental psychological principles that will allow you to ask better questions and to connect more deeply with your users. Some of the topics include:
• Why you should not believe what your users’ say, but look at what they do
• How emotions can completely override rational decision-making
• The importance of keeping in check biases, yours and theirs
• And more