Is Brand Management Right For You?

Brand management is near the top of the list when it comes to misunderstood marketing roles. People tend to think it’s all celebrity advertising shoots and design boards.

The reality is that a brand manager operates much more like a general manager. You need to direct the work of others and leverage great specialists on your internal and external teams.

If you love and want to dive into one particular area of marketing such as advertising, media planning, research, social media, strategy, design or shopper marketing—that’s good, too. It means you might make a great specialist.

Unfortunately, most marketers I know haven’t figured out what they really want to do… even into their 40s and 50s.

One of the best things you can do early in your marketing career is to experiment and try new things. Too many young marketers get trapped into a single corporate ladder because they feel that’s what’s expected of them. But it keeps them from getting a feel for all of the options they have.

If you don’t love the work you are doing, then make a change. Try something you’re interested in. It will only help you figure things out much sooner.

If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs:

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Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson, Sephora and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.

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