From Metrics to Meaning: Humanizing Data Stories

Behind every data point lies a human story waiting to be understood and honored through thoughtful engagement, yet the sheer volume of information and technical barriers tend to obscure these narratives.

Watch live from the FQ Lounge at #CannesLions2025 as marketing executives discuss strategies for transforming complex analytics into clear audience insights that drive meaningful connections and relatable stories and experiences that speak to shoppers’ lives, values, and aspirations.

• Mark Stenberg, Senior Media Reporter, Adweek
• Lauren Griewski, Head, Sales and Partnerships, Chase Media Solutions, JPMorganChase
• Mary Ann Packo, Chief Executive Officer, North America, Ipsos
• Gina Reduto, Executive Vice President, Strategy, NBCUniversal
• Rukmini Iyer, Corporate Vice President, Microsoft Advertising Engineering & MSN, Microsoft