The LGBTQ Wealth Market: Understanding the Equality Economy

The LGBTQ community is believed to represent just over 4% of the total US population with estimated buying power topping $900 billion. Boston ranks 5th out of the top ten metro markets with nearly 5% percent of the population self-identifying as LGBTQ. As this community grows, so does the number of investors who are members. Advisors hoping to serve LGBTQ investors need to understand their unique needs and their community. Join Jean Dunn, CFP® for a discussion of the financial and social aspects of the LGBTQ community. Based on proprietary T. Rowe Price research, she will share insights on connecting with this group, including steps advisors can take to meet the community's specific investment needs and financial goals such as proactively offering support and demonstrating an understand the cultural and legal ramifications of their lives. Key LGBTQ economic and demographic statistics, including incomes by region, will help advisors understand the size and location of the community. Dunn will also share advice on how to identify LGBTQ groups in your community and how best to authentically connect with them.