What is Google Tag Manager?

In this lesson, we'll explore the basics of Google Tag Manager (GTM) and how it simplifies managing tracking codes on your website. By consolidating various tags into a single interface, GTM eliminates the need to manually insert code into your site's HTML. This powerful tool not only streamlines tracking implementation but also provides efficient version control and debugging capabilities.

🔗 Links:

Google Tag Manager: https://tagmanager.google.com/

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OUTLINE

00:00 - Introduction
00:20 - GTM vs no GTM
02:40 - How does GTM work?
04:12 - Preview mode
05:20 - Deploying a version
06:18 - Summary