The Future of User Research with Andy MacMillan

🎙️ NEW EPISODE available! Tune in now! lnkd.in/ensfaymz

In this #uxignite fireside chat, Guest Andy MacMillan, CEO UserTesting and host Kuldeep Kelkar, Senior Partner, UXReactor talk about the value of user research and the role of AI in the field. Andy shares his journey to becoming a CEO and emphasizes the importance of incorporating user feedback throughout the product development process. He discusses the potential of AI to revolutionize user research and highlights the need for scaling research efforts to cover a wider range of users and use cases. Andy also provides insights on influencing stakeholders and securing funding for user research initiatives.

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