My Strategy for Developing Architectural Concepts

An architectural concept is a design tool for:
1. The millions of decisions you have to make on any single project.
2. Communicating your design decisions to your clients / consultants.
3. Providing an objective reference point, in a subjective field such as design.

In this video, I'll show you the process for developing the concept for a project we're currently working on.

0:00 Intro
3:20 Project Description
4:29 Analysis
9:44 Strategy - Original Source
10:15 Idea 1
10:53 Idea 2
11:35 Idea 3
12:00 Idea 4
16:36 Conclusion

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