Color Psychology: How to use it for mobile marketing?

This video is about how users' color preferences can influence the success of mobile game ads. We will explore what emotions and associations different colors evoke in users, and how choosing the right color scheme can increase the appeal and effectiveness of marketing creatives.

We're also conducting a fresh and up-to-date survey to explore colors that attract and repel you. Stay tuned for results! Take the survey and share with your friends and colleagues: jqo7n58hqxq.typeform.com/to/yg1BiidL

We would love to hear your feedback and get your likes and comments so that we can be more helpful and make really informative and high quality videos for the industry 💜

Got skills to create cool art and videos for mobile ads? Join the best freelance network of top artists and motion designers - crada.io/freelancer/
Need high-performing ads for your app or game? Drop us a message here - www.linkedin.com/company/crada-io
----
👾 Video content:
00:00 Intro
00:46 Understanding your audience
01:13 Gendered perceptions of colors
02:10 Color Preferences by Gender and Age
06:37 Emotional Associations with Colors
08:25 Cultural Significance of Colors
10:03 Conclusion
----
👾 We show parts of the video ads from the following mobile games:
Clash of Clans by Supercell
Clockmaker: Match 3 Games! by BELKA GAMES
Gold & Goblins: Idle Merger by AppQuantum
Lily’s Garden - Design & Relax by Tactile Games
Magic Tiles 3 by AMANOTES PTE LTD
Match Factory! by Peak Games
MONOPOLY GO! by Scopely
Seaside Escape : Merge & Story by Microfun Limited
Seekers Notes: Hidden Objects by Mytona
Snake.io - Fun Snake .io Games by Kooapps Games I Fun Arcade and Casual Action Games
Solitaire Cruise Tripeaks Game by BELKA GAMES
Solitaire Grand Harvest by Supertreat - A Playtika Studio
Township by Playrix
Travel Town - Merge Adventure by Magmatic Games LTD
Wordscapes by PeopleFun, Inc.

Sources used to create this video:
www.color-meanings.com/color-symbolism-different-c…
www.colorcom.com/research/why-color-matters
blog.kissmetrics.com/wp-content/uploads/2013/04/ho…
www.joehallock.com/edu/COM498/preferences.html
www.joehallock.com/edu/COM498/associations.html
www.joehallock.com/?page_id=1281
www.wordstream.com/blog/ws/2022/07/12/color-psycho…
www.talkingtreecreative.com/blog/uncategorized/pan…
coloursandmaterials.wordpress.com/2014/11/07/colou…

#colors #survey #mobilegame #mobileads #marketing #marketanalysis #marketingtips #adtrends #crada

Disclaimer: This video is an overview of current trends, tendencies and phenomena in the world of mobile advertising, provided to the spectators for free and created in educational purpose and for raising the level of interest to such an exciting sphere as mobile gaming and its advertising. The video contains ad-creatives of third parties, posted by copyright holders on the Internet and available for public viewing. Crada.io does not claim any authorship of these creatives, does not use them to advertise its own products and services. The use of third parties’ creatives that are available for public use is required to make this video as informative and useful for viewers as possible.
The list of games, the advertising of which is used this review, as well as their copyright holders, is indicated in this description above. If you are interested in any materials, you can find more information on the web resources of the corresponding games / game studios. If you are interested in the review itself, to which our great team contributed its labour and creativity, we invite you to visit our website, where you can find examples of excellent work of our super-professional team and a lot of other interesting conte