Uber's 2016 Rebrand Disaster

Following balls up after balls up, Uber attempted a first for the company. That being a full rebrand from top to bottom. Unfortunately, the new app icon, logo and brand was so poorly received it was replaced in less than 3 years. Looking at the company now, you never would of known it ever existed.

But was it really that bad? (yes)

Chapters
0:00 Intro
0:30 About Uber
1:07 New logo
2:03 New brand
2:44 The response
3:01 2018 rebrand
3:51 Outro

Sources and further reading
1000logos.net/uber-logo/
www.wired.com/2016/02/the-inside-story-behind-uber…
medium.com/look-and-logo/a-closer-look-at-the-2016…
www.designweek.co.uk/issues/17-23-september-2018/u…
wolffolins.com/case-study/uber