4 Open House Tips for Real Estate Agents

If you’re a new agent or if you need to create quick momentum in your business, there’s no better way to do it than holding open houses. This is because people who attend open houses are already actively looking for homes.

1. No listings?
My answer is always, “Borrow one.”
Start asking other agents in your office if you can hold an open house on their behalf.

2. Run Ad
To create buzz for your open house, you can run a simple ad to promote it.

3. Start a Conversation
Tell people that stop by about one special feature of the home, then let them tour it on their own.
Then before they leave, ask them to tell you what they thought about that special feature you mentioned.
Doing so opens the conversation and allows you to speak to them easily before they go!

4. Follow Up
When the open house ends, follow up with every single lead.

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