HTML5DevConf: Demian Borba, Adobe: UX super powers

Demian Borba - UX super powers
October 20, 2015 | Room: YBCA Forum


What is UX? Is it important? Is it really a thing? If it is, how can you become better at it? In this talk, Demian will take you on a journey from key principles of User Experience Design for Mobile and Web, covering which hats to wear and why empathy plus learning is key for crafting amazing interfaces that will lead to conversion and success.

Adobe is rethinking what makes great UX great, re-imagining workflows and tooling for millions of designers all over the world. UX is for people, it starts and ends with people in mind.


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