“Self-Care” Is Expensive and Selling You Overconsumption

#overconsumption #consumerism #deinfluencing
Self-care has been co-opted to push a consumerism agenda that is rooted in overconsumption. When you search “self-care” on TikTok you see these aesthetic-obsessed videos of women hoarding skincare products and participating in beauty maintenance and branding that as self care. But we all need to stop buying useless products in the name of self-care. In this video, I discuss how we can de-commodify, de-commercialize and de-influence self care.


Sources:
How ‘Treat Yourself’ Became a Capitalist Command
www.theatlantic.com/business/archive/2015/11/how-t…

Has ‘self-care’ lost its way?
www.theatlantic.com/business/archive/2015/11/how-t…


Technologies of the Self: A Seminar with Michel Foucault
www.abebooks.com/servlet/BookDetailsPL?bi=31797452…

Personal care product chemicals banned in Europe but still found in U.S.
www.ewg.org/news-insights/news/2022/10/personal-ca…

The sociology of consumption:
consumptionreadinggroup.files.wordpress.com/2012/0…

The year that skincare became a coping mechanism
www.newyorker.com/culture/cultural-comment/the-yea…

Is The Skin-Care Industry Using "Self Care" To Scam Us?
www.refinery29.com/en-us/skin-care-as-self-care-de…

My socials:
@ashleyaviola on Instagram and Twitter/X


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