The Realities of AI Advertising: What OpenAI Needs to Know

In this episode of Accrued Interest, recorded on March 20th, 2025, we delve into the complexities AI companies face in generating ad revenue amidst their high valuations. Despite the growth potential seen in AI companies like ChatGPT and Perplexity, advertising sales are far more challenging than many investors realize. We discuss the recent Ben Thompson interview with Sam Altman, CEO of OpenAI, and discuss the slower-than-expected adoption of advertising models by AI companies.

00:25 Challenges of Selling Ads in AI
01:32 AI Companies and Ad Revenue
02:14 Insights from Sam Altman Interview
06:18 Advertising Models Explained
07:20 Perplexity's Advertising Struggles

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