Ditching Newsletters for LinkedIn: A Manufacturing Marketing Pivot | Missing Half #59

Struggling to scale marketing with limited resources? 50 Marketing helps manufacturers build smart strategies that actually work. www.50marketing.com/contact/

What does it take to run an entire marketing department—solo—in a complex B2B manufacturing environment? In this episode of the Missing Half podcast, we talk with Kait Gallagher-Wilsterman, Marketing & Community Relations Manager at TuscoMFG, about her role as a department of one and the innovative marketing strategies she’s championed at the company.

From redefining workforce recruitment through flexible scheduling to executing national media coverage and pioneering trade show engagement tactics, Kait shares the behind-the-scenes processes that are transforming how manufacturers approach marketing. Learn how Kait leverages content repurposing, lead generation partnerships, and community engagement to build a stronger brand inside and out.

Connect with Kait on LinkedIn: www.linkedin.com/in/kaitgw/
Learn more about TuscoMFG: www.TuscoMFG.com

Connect with Bill on LinkedIn: www.linkedin.com/in/bill-woods-i/
Follow 50 Marketing: www.linkedin.com/company/50-marketing/

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