Sonic Branding - The shortcut to 8x customer attention - #branding101 #brandstrategy #branding

🔊 𝗧𝗔-𝗗𝗨𝗠 - That, is Sonic Branding...
When you hear that sound, you know who the company is.

Branding is the art of shaping feelings and emotions in your clients.
One of the best ways to trigger these is through sound.

Sonic branding is a powerful tool that many companies still don't use, but you know it when you hear it.

When you hear that '𝗕𝗮 𝗱𝗮 𝗯𝗮 𝗯𝗮 𝗯𝗮!' or '𝗧𝗮-𝗱𝘂𝗺𝗺𝗺.' you know exactly who were talking about.

These aren't just random sounds - they're carefully crafted identities that trigger instant recognition.

𝗧𝗵𝗲 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗯𝗶𝘁
Sonic branding increases consumer attention by 𝟴.𝟱𝘅 compared to visuals alone and yet only 20% of Fortune 500 companies have a sonic brand strategy.

That feels like a massive missed opportunity.

Your brand will already has a visual identity (logo, colours & photography), but what sound would perfectly capture your brand's personality?

I'd love to know, drop a comment below

I’m Scott from Bentley Creative

🧱 Brand Builder and Creative Director
🔔 Follow for more tips on branding and brand strategy
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