What is the New Product Development (NPD) Process? | From A Business Professor

The New Product Development process is a structured and systematic approach that businesses use to bring new products or services to the market. It involves a series of steps and activities aimed at identifying, developing, and launching innovative offerings that meet customer needs and contribute to business growth. So What are the stages within this process? Are there any noteworthy examples of success and failure in the real business world? In this video, I will discuss these questions with you.