The more I think about the people who "matter" in the world and gather millions of followers and impact the world, the more I realize that they aren't fundamentally "business people".
Rather, they are self-expressed and speak from a spirit that resonates. People are captured and awakened by their spirit, creating a movement.
In these cases, their "business" takes care of itself. People will gladly buy all of their stuff. Because there are things in life far more important than "stuff". One thing that is far more important is meaning and passion.
When someone awakens your passion, you'll gladly buy everything they provide for you.
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