Is AI a hype or the best friend of modern marketers?

In the marketing community, there is an ongoing discussion about AI if it is a hype or not.

Some say it is just a buzzword. On the other hand, many successful marketing teams from all shapes and sizes around the globe have already adopted AI technology in their email marketing programs.

Watch what Faruk Aydin had to say if marketers should pay attention to AI, and discusses about its most common use cases during our recent webinar.

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