Product Management Explained #3: How to Identify Market Trends and Conduct User Research

Welcome to Episode #3 of Product Management Explained, where we explore the crucial steps of identifying market needs and conducting user research!

In this video, we break down the tools and techniques that product managers use to understand their audience and create products that solve real problems. You’ll learn how to perform market research, define user personas, and prioritize user feedback to create impactful products.

Topics covered in this video:

The importance of understanding market needs
Primary vs. secondary research methods
Creating effective user personas
Conducting user interviews and surveys
Analyzing and prioritizing user needs
Whether you’re a beginner in product management or an aspiring PM, this episode is packed with actionable insights to elevate your skills.

Next episode: Stay tuned for Episode #4, where we’ll dive into defining product vision and crafting a roadmap!

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