Tracking Conversions with Google Tag Manager – GTM Tutorial Lesson 5

In this Google Tag Manager lesson, you'll learn how to create custom triggers to track conversions on your website. We’ll walk through setting up Google Ads conversion tracking, firing a custom conversion event in Google Analytics 4 (GA4), and using specific page paths and element clicks as triggers. Whether you're tracking thank you pages or custom interactions like quantity selections, this step-by-step tutorial will help you implement accurate conversion tracking using GTM. This is the fifth lesson in the GTM training series. Below, you will find links to previous lessons and additional resources to help you master GTM.

EXTRA RESOURCES:
○ Previous version of Google Ads conversion tracking –    • Track Conversions with Google Tag Manager ...  
○ Get the Google Tag Manager Glossary – lovesdata.co/h5m9a0
○ Google Tag Manager Course (paid) – www.lovesdata.com/courses/google-tag-manager

GOOGLE TAG MANAGER TUTORIAL SERIES:
Lesson 1: Getting started –    • Google Tag Manager Tutorial for Beginners ...  
Lesson 2: Adding tags –    • How To Setup Google Ads, Meta, and LinkedI...  
Lesson 3: Preview and debug tags –    • GTM Preview Mode – Debug Tags in Google Ta...  
Lesson 4: Migrating to GTM –    • Migrating to Google Tag Manager – GTM Tuto...  
Lesson 5: (That's this video)
Lesson 6: Track clicks, buttons, and forms –    • Track Clicks, Buttons & Forms with Google ...  
Lesson 7: Cookie banner with GTM –    • Cookie Banner & Consent Mode with Google T...  
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JUMP TO A TOPIC:
00:00 Introduction
01:00 Setting up Google Ads conversions
07:41 Sending conversion events to GA4
13:13 Next steps

TOOLS WE USE AND RECOMMEND:
○ Data connector – lovesdata.co/oOWkI
○ Cookie banner – lovesdata.co/letON
○ Email platform – lovesdata.co/zrLd7
○ Course platform – lovesdata.co/2Zzfq

Join our courses: www.lovesdata.com/courses

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