ADVERTISING RESPONSE HIERARCHY MODELS | Lesson no15

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Explore the dynamics of advertising response hierarchy models in this lecture. Uncover the AIDA model's key aspects and grasp the process of deciding on advertising themes, from concept to execution. Dive into the steps for generating impactful ideas, shaping advertising campaigns, and harnessing various tools like sales promotions and public relations to maximize advertising impact and reach. Discover the essential elements for a successful advertising campaign!




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