Five ways to increase your MRR

1. Upsell your existing customers

Upgrading your current users is usually more cost-effective than acquiring new ones. Try upselling your customers to higher-tier plans by offering extra product values.

2. Intensify your customer acquisition

The bigger your customer base is, the higher your revenue. You can create more MRR by decreasing customer acquisition cost and optimizing your acquisition strategy.

3. Increase your retention

Here the idea is to boost the number of retained customers and expand the length of the customer lifespan.

4. Introduce new products or services

To retain your customers and make them willing to continuously pay for your SaaS, you should keep enhancing your product and regularly demonstrate the updates to your customers.

5. Optimize pricing

This can involve adjusting pricing for different product tiers, implementing tiered pricing or usage-based pricing, or experimenting with different pricing models.