In this video We Decoded ₹80,000 CR Quick Commerce Industry in India. India's quick commerce industry is rapidly growing, with Zepto, Blinkit, and Swiggy Instamart competing to dominate the market. Valued at ₹80,000 crore, this industry is fueled by changing consumer behavior, urbanization, and increasing demand for instant deliveries. However, profitability remains a major challenge due to high operational costs, razor-thin margins, and reliance on heavy discounting to attract customers. Zepto’s dark store efficiency, Blinkit’s backing from Zomato, and Swiggy Instamart’s logistical advantage each offer unique strengths, but sustaining profitability is uncertain.
Quick commerce companies must explore high-margin categories, leverage advertising revenue, and introduce subscription-based loyalty programs to turn profitable. While they may not overtake Amazon and Flipkart in overall e-commerce, they are well-positioned to dominate the instant delivery segment, especially for daily essentials and impulse purchases.
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Dhanush Prabhakar
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