IMEX is a catalyst for change - Carina Bauer & Petra Stušek | LJ TALKS at IMEX Frankfurt 2025

This year’s IMEX in Frankfurt was the largest ever, and Gorazd and Jan had the chance to chat with Carina Bauer, the CEO of IMEX Group, and Petra Stušek, the Head of Ljubljana Tourism. Beyond abundant opportunities to connect and meet with industry experts and peers, the event had a diverse educational programme and many mindfulness tracks. Carina outlined the importance of mental health and well-being, while Petra emphasised that destinations must adopt a regenerative approach.

▬ Contents ▬▬▬▬▬▬▬▬▬▬

0:00 - Ljubljana Talks intro
1:05 - What did IMEX Frankfurt achieve in 2025?
2:15 - Is the meetings industry in its golden era?
6:19 - Is advocacy and well-being a key topic in the industry?
8:55 - What can attendees expect from IMEX in the future?
10:40 - Regenerative approach to events
13:02 - Key takeaways from the IMEX Policy Forum
15:28 - Will AI replace trade shows like IMEX and destinations like Ljubljana?
20:05 - The most joyful moment during IMEX Frankfurt 2025
23:55 - What is the future for the industry?
26:00 - Why meetings and events in three words?
26:50 - Fire questions

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