Introduction to Google Analytics for SEO Beginners

Google Analytics is a must-have tool for tracking your website’s performance and improving your SEO strategy. In this video, we’ll walk through the basics of Google Analytics, including setting up your account, understanding key metrics like sessions and bounce rates, and using insights to refine your SEO and digital marketing strategies.

📌 Timestamps:
00:00 – Introduction to Google Analytics
00:11 – Overview of tracking and measuring SEO performance
00:24 – What is Google Analytics?
00:39 – How Google Analytics helps improve your SEO and marketing
01:00 – Steps to set up Google Analytics for your website
01:37 – Connecting your site using plugins or platform tools
02:16 – Verifying tracking and real-time data reports
02:52 – Key metrics: Sessions and users explained
03:30 – Page views, bounce rate, and average session duration
04:08 – Contextualizing bounce rate
04:41 – Understanding traffic channels
05:08 – The importance of landing pages for SEO
05:29 – Example: Traffic acquisition report breakdown
06:12 – Metrics: Engagement rates, events, and traffic sources
06:47 – Exploring reports in Google Analytics
07:07 – Real-time and acquisition reports
07:47 – Engagement reports and tracking conversions
08:25 – User demographics and insights
09:02 – Key takeaways for tracking SEO and marketing performance
09:25 – Action steps for setting up and using Google Analytics
10:10 – Final thoughts and next steps

Key Topics Covered:
• Setting up Google Analytics 4 (GA4)
• Understanding sessions, bounce rate, and traffic sources
• Using data to improve your SEO strategy

Have questions? Drop them in the comments! Don’t forget to like, share, and subscribe for more beginner-friendly SEO tips