How to sell direct to developers: community building and rules of engagement for software companies

With more and more software companies selling direct to developers, building a community and engaging directly with developers has become increasingly challenging and competitive.

In this talk, you'll learn best practices and tactical advice for selling direct to developers including:

How to engage with existing developer communities
Motivations and incentives that get developers excited
Best practices for community building and measuring success
Strategic ways to get more developers building on your platform

This talk is most relevant for APIs, payment & e-commerce solutions, code editors, data & analytics tools, testing suites, deployment & hosting infrastructure and more.

Hosted by Brianne Kimmel and Ben Halpern.

Ben Halpern is the founder of Dev.to, one of the fastest growing communities for developers with 1.8 million unique visitors per month.

Ben has written over 500 blog posts for developers and his Twitter handle @thepracticaldev is one of the most popular sources for developer news and education. Follow Ben: @benhalpern

Brianne Kimmel is an angel investor and startup advisor in Silicon Valley.

Brianne previously worked on the go-to-market team at Zendesk focused on self-serve revenue growth, technology integrations and built Zendesk for Startups. Follow Brianne on Twitter: @briannekimmel