Narrow Your Focus, Grow Your MSP: Target Client Profiles Explained

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Generating new leads for your MSP is one of the most common challenges I hear about from MSP owners and managers. Whether I’m teaching a class, leading a peer group, or just chatting with MSPs, the conversation always circles back to this question: How do I generate more leads? Over the years, I’ve come to realize that one of the biggest obstacles isn’t a lack of effort—it’s a lack of focus. That’s where a well-defined Target Client Profile (TCP) comes into play.

In this video, I dive into why defining your TCP is a game-changer for your marketing and sales efforts. A clear TCP not only helps you identify who your ideal clients are, but it also guides your prospecting, content creation, and overall marketing strategy. I’ll walk you through the key criteria for building a strong TCP, share common misconceptions, and give you actionable tips to start refining your profile today.

Whether you’re struggling to generate leads or want to sharpen your sales focus, this video is packed with practical advice to help you position yourself as a trusted advisor to your ideal clients. Watch now and take the first step toward smarter, more effective marketing for your MSP. Don’t forget to like, subscribe, and leave a comment—I’d love to hear your thoughts!

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