Data, findings, insights: Framing user research outputs - Jemma Frost from Craft

Jemma Frost, Senior Researcher at Craft, speaks about the different outputs of user research (from findings to insights, frameworks, and more) and their level of impact. You learn about:
What UX Research data, findings, insights, and other outcomes comprise, and why they do not describe the same thing
How the different types can be applied meaningfully in practice
How to frame various research outputs and communicate outcomes in an actionable format to increase the impact of user research for different functions

00:00 Welcome
02:15 About Jemma
05:30 User research output: Data
09:55 User research output: Findings
14:14 User research output: Insights
18:05 User research output: Frameworks
22:50 User research output: Opportunities
28:48 Keys to successfully communicating research outputs


More about the talk:
➡️ Presentation-Slides: drive.google.com/file/d/1hSBiX1KYMwFez3_GSHdLx-6wg…
➡️ Article: medium.com/user-experience-design-1/from-finding-t…


This talk was part of the regular virtual UX Research Munich Meetup Community and Condens.
➡️ UXR Meetup Community and upcoming events: www.meetup.com/de-DE/ux-research-munich/
➡️ More about Condens: condens.io/