Inside the product team

Product team structure. We’re covering two critical concepts for every product manager: who you work with (your cross-functional team) and what you own (your product area). You’ll learn how product development teams are typically organized to maximize innovation and how companies break up the responsibilities across a product into product areas.

For more details, read our guide on Substack: https://blog.academyofpm.com/p/produc...

This post is part five of my five-part Product Management Crash Course ( https://blog.academyofpm.com/t/mit-pm... ), and it’s all based on my recent guest lecture at MIT.    • MIT guest lecture, a PM Crash Course, drop...  

Referenced in this video:
• [Spotify] Scaling Agile @ Spotify with Tribes, Squads, Chapters & Guilds, Henrik Kniberg & Anders Ivarsson, Oct 2012: https://blog.crisp.se/wp-content/uplo...
• [Lenny’s Podcast] Lessons from scaling Spotify | Interview with Gustav Söderström (Co-President, CPO, and CTO at Spotify): https://www.lennysnewsletter.com/p/le...

📚 Build that skill 📚
Speaking of cross-functional teams, influence without authority is a critical product manager skill you’ll need to get buy-in from your team. If you’re new to Product or an experienced PM struggling to influence, check out my course, Product Influence, to build that skill. https://www.academyofpm.com/product-i...

00:00 - Intro
00:32 - Who you work with
01:44 - What you own
03:02 - How product areas are defined
05:25 - Pros and cons
06:04 - Change is normal - Spotify

About Sondra:
Sondra has over a decade of product management experience as former Product Lead at Google and Looker, former growth product manager at Upwork, and the first product manager at multiple startups. Here at Academy of Product Management, she shares the lessons she wished for when she started her career in product management. Past companies include Google, Looker, Upwork, CNET, AOL, and lots of startups. Sondra has a Bachelor's degree in Management Science from MIT. She is currently a startup consultant and CEO, founder, and lead instructor here at Academy of Product Management.

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