Christine Cuellar discusses with Kevin Nichols the benefits of structured authoring over traditional formatting, noting that it allows authors to focus on adding intelligence to content rather than worrying about formatting, which leads to content becoming more searchable and personalized for users.
You can access the full podcast on your preferred platform below to learn about the relationship between standardization and #personalization in #contentstrategy.
YouTube: • How Standardization = Personalization for ...
Other platforms: spotifyanchor-web.app.link/e/Sspo6oB1wNb
#StructuredAuthoring #ContentPersonalization #ContentIntelligence #DigitalContent #AuthoringTools #ContentManagement #ContentDevelopment #Content
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