Manufacturing Marketing: The Key Steps Going From 0 100

Manufacturing Marketing: The Key Steps Going From 0 100
Looking to go from 0 to 100 customers in industrial marketing or technical sales? Here are the key steps and strategies to build a sound foundation to go from little to no revenue to success!

The first part is accepting the virtue of patience. From a physical fitness analogy, it is going to take time to see results from the right type of effort and hard work. Then start to build out your system. What strategies are you going to use to bring prospects into your funnel and create content? Spitting out content and creating forms with no working CRM to properly manage and maintain your prospect through every step of the way will quickly backfire - make sure all your systems are properly set up and integrated. Even with the best marketing strategies, if the value creators like sales and all the other support around it, like a functioning website with tracking, isn’t up to the task, failure will be inevitable.

From a sales rep perspective, you need to be able to work backward to effectively problem solve. You can’t just rely on a single campaign or cold calling in order to build up that customer base. The whole funnel needs to work, from the pitch to the value proposition and at every other angle and aspect. Make sure that the pitch is paced correctly and catered to solving a client’s problems; as repeated before you cannot just show up and throw up your agency’s stats or an off-the-shelf solution. Learn your customer's needs, wants, and goals and see what other solutions you can offer to benefit them. From the pitch, look to see that the quoting process is timely and an offer is made in two to three days rather than two to three weeks.

It all needs to strategically work from A to Z. If one part of the process falls short, whether it’s marketing or sales, it creates a critical bottleneck that trickles through the rest of the funnel. Can it scale correctly? If 10, 50, or 100 prospects enter the funnel, will it be able to function? Confirm you can go from sale and over the fence to operations. Before taking work for a client, make sure that not just your services are a fit for them, but that the client is a good fit for you as well. Then when it comes to delivering, make sure you and the agency can be able to handle the work. Remember, you can’t go from 0 to 100 instantly, you go step by step.

You can’t go pedal to the medal or else you’ll burn out. Be consistent and continual with your efforts. Leads can go cold fast, and many opportunities are missed when you start and stop mass efforts without consistent effort. The same energy and effort need to be in every step, A, B, C, etc. All of this advice can apply to other aspects and activities in life, be patient, build up the foundation, test to make sure everything works, and be consistent.

#industrialmarketing #websiteoptimization #manufacturingmarketing
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