How to Create a Product Vision That Rocks

In 2007, Steve Jobs presented Apple’s vision for the first iPhone: “A revolutionary phone, an iPod, and an internet communicator together in one product. Apple reinvents the phone”.

And they did!

The touchscreen and access to the internet have forever changed the way we use phones. It also influenced the design industry setting up demand for responsive design. And it all started with a vision.

Our digital design agency mostly works with SaaS businesses. And I believe that companies with solid visions have more chances to succeed. In this video, I will talk about how to create a strong vision for your product.

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• A Template – drive.google.com/file/d/1fHHKCp1jfS783Pb4vCMG-WdHA…

• Design Thinking vs Agile: Don’t Choose, Unite –    • Design Thinking vs Agile: Don’t Choose, Unite  

• How to Create a Strong Product Vision (Examples and Templates Included) – www.eleken.co/blog-posts/how-to-create-a-strong-pr…

• 10 Principles of Great Product Vision to Guide Your Product Team – www.eleken.co/blog-posts/10-principles-of-great-pr…

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Check out Eleken's blog, where we share out product design wisdom:
www.eleken.co/blog/main

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00:00 – Intro
00:33 – What is a product vision?
00:50 – Why do you need a product vision?
01:31 – How to create a product vision that rocks?
02:20 – Here is what makes a strong product vision